Gaming news and archive

Digital Fashion 101, with expert Moin Roberts-Islam

Have you bought digital garments for your avatar yet? Would you like to? You need to listen to this! Moin Roberts-Islam is the Technology Development Manager at the Fashion Innovation Agency, at the London College of Fashion, and he’s here to answer all our questions on how digital fashion works, why it’s exploding, what brands are doing, how...

Featured

Fashion

How games were an early entry point into the world of digital fashion

Digital fashion is starting to make a big impact on the fashion industry. A lot of extremely innovative work is being done in that particular segment of the industry, but there is still a disparity with its widespread applications. In order to change this, experts are talking about the necessity of gamified environments. Gamification in itself...

Featured

Fashion

A digital Gucci bag sold for more than its ‘real’ value

A digital Gucci bag on gaming platform Roblox has sold for more than the ‘real’ value of its physical version. The Gucci Dionysus, a logo enveloped bag with a distinctive tiger closure, was sold for 4,115 dollars compared to its store price of 3,400 dollars. Roblox’s game creation system allows users to program games and play games created by...

Retail

Inditex launches AR game for Pull & Bear girls collection

Spanish apparel giant Inditex, which owns Zara, Zara Home, Massimo Dutti, Bershka, and Pull & Bear, has ventured into the world of gaming. Via its youth brand Pull & Bear, the company has launched ‘Pacific Game’, an augmented reality (AR) game available on Facebook and Instagram. The game forms a part of Pull & Bear’s ‘Pacific girls’ collection,...

Business

Virtual Fashion Platform Rtfkt Raises 8 Million dollars: 'People Spend More Time in the Virtual World'

Platform for virtual fashion Rtfkt has raised a total amount of 8 million dollars (converted 6.7 million euros) in an investment round, according to a press release in the hands of Business of Fashion. The investment is intended to expand the team and further expand the online platform, Business of Fashion writes. Rtfkt specializes in virtual...

Featured

Fashion

H&M names Maisie Williams as global sustainability ambassador

Retail chain H&M has named actor Maisie Williams as its global sustainability ambassador to “help lead a worldwide initiative towards a more sustainable fashion future”. In a statement, H&M said that Williams would be joining the brand throughout the year to drive change in fashion in the virtual world and real life. The retailer said it hopes...

Fashion

Burberry unveils first designs for Honor of Kings game

Burberry has unveiled two exclusive designs for Honor of Kings, which marks the mobile games’ first co-creation with a luxury brand on their ‘Legend’ skin offering. Riccardo Tisci, Burberry’s chief creative officer has exclusively designed two skins for the mobile game’s popular heroine, Yao, which sees the character wearing a classic cotton...

Fashion

Gucci partners with Zepeto to personalise avatars and virtual world

As the worlds of fashion and gaming inch ever closer together, Gucci has announced a partnership with Zepeto, the app and social media platform to personalize avatars and create virtual worlds. Zepeto allows users to turn selfies into 3-D animated avatars, which can then ‘meet’ other user’s characters on the ‘Zepeto Street’— virtual world for...

Fashion

Mytheresa to launch WeChat game ahead of Chinese New Year

Luxury e-tailer Mytheresa is launching a game dedicated to the Chinese market ahead of the country’s New Year celebrations next month. The game, called ‘Mytheresa Style Flight’, allows players to virtually travel and pack a dream suitcase from the comfort of their own home. It comes ahead of Chinese New Year, celebrated on 12 February, which...

Fashion

Burberry partners with Tencent’s ‘Honor of Kings’ mobile game

Burberry has announced a partnership with Honor of Kings, the flagship mobile game of Chinese tech giant Tencent. While details about the partnership are vague, the brand said it will be “introducing elements of Burberry’s house codes” into the game’s environments in 2021, perhaps indicating in-game Burberry outfits or “skins” will be available...

Fashion

Puma and Gen.G unveil kit for League of Legends World Championship

German sportswear brand Puma and esports organization Gen.G have unveiled new limited-edition jerseys for the 2020 League of Legends World Championship. The jerseys will be worn by Gen.G's League of Legends Champions Korea (LCK) team. It marks the first major collaboration between the two companies since they announced a partnership back in...

Retail

Klarna creates virtual shopping experience via Nintendo's Animal Crossing

Klarna is expanding its horizons to reach shoppers through new, digital channels. The alternative payment solutions provider has created a virtual pop-up store that will be available within Nintendo's Animal Crossing video game for a limited time. The Animal Crossing pop-up demonstrates Klarna's use of innovative retail activations to engage...