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Gen Z driving the second-hand luxury watch market

Swiss watches are in high demand these days, but sales of second-hand timepieces are also booming, driven by Generation Z buyers who want luxury goods but are also sustainability-minded. The global second-hand watch market is estimated at nearly 20 billion Swiss francs (21.7 billion dollars) and could reach 35 billion francs by 2030, according...

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Video: Guess Gen Z Lab

GUESS Europe, Lifestyle-Tech Competence Center (LTCC), and Microsoft announced the launch of the GUESS Z Lab, an innovative concept designed to collaborate and co-create with Generation Z. The first workshop took place on 20 May 2021 at the GUESS Europe headquarters in Bioggio and was attended by the students from USI's Master in Digital Fashion...

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