George news and archive

Video: George at Asda Slay It campaign

In this video, George at Asda has released its inclusive holiday campaign and collection in collaboration with Diversity Role Models. Watch the video below. Click here to read more about the holiday campaign. Video: George at Asda via YouTube Photo credit: George at Asda

People

George at Asda managing director to step down

Asda has announced that Steph Strike, the managing director of the company’s George fashion label, is leaving the business later this year to take up a new role. Strike joined Asda back in 1995 as part of the retailer’s graduate training scheme and held a number of senior roles at the company before being appointed as managing director of George...

BusinessFeatured

Asda rules out George sale, plans new partnerships

Asda has confirmed it has no plans to sell off its George clothing brand despite speculation its new owners were planning on doing so in a bid to cut costs and spending. “George has been a crucial part of the Asda family and continues to be a key part of our strategy,” Asda’s outgoing CEO and president Roger Burnley told Drapers. “George is the...