GOAT news and archive

Over 1 billion dollars - that’s how much sneaker companies raised in 2021

The figures speak for themselves - the sneaker business is still booming. More than 1.5 billion US-dollars were raised by sneaker companies this year. The green sneaker label Allbirds is just the latest example. So who are the other companies that have benefited from fresh funding? 4 million The sneaker investment app Rares is based on an idea...

Featured

Business

Goat Group valuation more than doubles to 3.7 billion dollars

The valuation of Goat Group, the parent company of US sneaker and apparel marketplace Goat, has more than doubled following the completion of a new 195 million dollar financing round. The Series F funding round drove the valuation of the LA-based company up to 3.7 billion dollars from the 1.8 billion dollars it was valued at last September in a...

Featured

Fashion |Interview

London label Goat rebrands as ‘Jane’ this May

British independent womenswear brand Goat, founded by Jane Lewis in 2001, is rebranding as ‘Jane’ after selling its global trademark to 1661/Goat Group for an undisclosed sum. The move follows a longstanding legal dispute, when Goat Fashion began a trademark infringement lawsuit against the sneaker and streetwear platform, 1661/Goat Group, who...

Business

Fashion platform Goat secures investment from Groupe Artemis

Sneaker and apparel platform Goat has secured a strategic investment from Groupe Artemis, the holding company founded by Kering boss François-Henri Pinault. The amount of the investment was not disclosed, but Goat said it will use it to support its continued expansion in fashion apparel and new categories. The investment follows Goat's Series E...

Business

Goat Fashion wins injunction against sneaker marketplace Goat Group

London-based brand Goat Fashion has won an injunction against US sneaker marketplace Goat Group to stop the latter from selling apparel and accessories under the Goat name. A New York judge ruled that Goat Fashion proved it could face “irreparable harm” if Goat Group continues to sell apparel on its marketplace. He also said, referring to Goat...

Business

Sneaker platform Goat raises 100 million dollars to accelerate growth

Sneaker platform Goat has announced the closure of a Series E funding round of 100 million dollars which it says it will use to accelerate growth across its product categories and geographies. Founded in 2015 as a platform exclusively for sneakers, Goat has since expanded into other categories including apparel and accessories. The platform...

Fashion

Sneaker platform Goat teams up with Michael B. Jordan for charity raffle

Sneaker platform Goat has partnered with Black Panther actor Michael B. Jordan to raffle off five exclusive pairs of sneakers, with all proceeds going to GirlTrek, a public health nonprofit for African-American women and girls in the US. The sneakers have been customized by artist Dominic Chambrone - also known as ‘The Shoe Surgeon’ - and...

Retail

Goat expands beyond sneakers

Style platform Goat is expanding beyond sneakers. The company has added apparel and accessories from the world's emerging, contemporary and luxury brands to its platform in its mission to now provide products aside from footwear. "Goat has always served a community of individuals aspiring to be the greatest," said Eddy Lu, co-founder and CEO of...

Retail

Sneaker marketplace Goat launches AR ‘try-on’ feature

Sneaker platform Goat has launched a Try-On feature in their app that uses AR technology to allow users to see what they’d look like wearing rare and exclusive sneakers. The new feature allows Goat’s over 20 million users to virtually try on some of the rarest Nike Dunks, such as Deftones, FLOM, Wu-Tang and Iron Maiden, as well as Air Jordan...

Retail

Goat launches in China

Sneaker marketplace Goat has announced their official launch in China. With over 400 million millennials, China presents a massive opportunity for Goat. The market is the second largest for sneakers, and is already Goat's number one internationally. To kick-start the launch, Goat will be hosting a three-day event in China, showcasing the rarest...