Google news and archive

UK targets big tech to boost online consumer rights

Global tech giants could face fines of up to 10 percent of their annual turnover if a British government bill to protect consumers launched on Tuesday becomes law. The bill aims to strengthen competition in digital markets and crack down on subscription traps as well as prevent online scams such as fake reviews. It envisages giving the...

Business

LVMH partners with Google for AI innovation

French luxury group LVMH has partnered with Google Cloud to accelerate innovation and create new could-based artificial intelligence solutions. The two businesses will join forces to offer new AI and machine learning technologies, aimed at improving business operations through demand forecasting and inventory optimization. The customer...

Featured

Business

Google fined 220m euros for advertising abuse in France

Google has been fined 220 million euros (189m pounds) by France’s Autorité de la concurrence, the country’s competition authority, for abusing its advertising power. Other European countries could soon follow suit under strict European advertising rules. The French competition watchdog said Google has been promoting its own digital advertising...

Business

Reining in tech giants: EU and US efforts

Tech giants have changed our daily lives but governments around the world are worried they are out of control. Google, Apple, Facebook, Amazon and Microsoft -- dubbed the GAFAM -- are accused of not paying enough taxes, unfair competition, stealing media content and threatening democracy by spreading false information. As the European Union...

Business

Europe announces new rules to curb digital giants including Google and Amazon

The European Union on Tuesday unveiled tough draft rules targeting tech giants like Google, Amazon and Facebook, whose power Brussels sees as a threat to competition and even democracy. The landmark proposals -- which come as Silicon Valley faces increasing global scrutiny -- could shake up the way Big Tech does business by menacing some of the...

Business

Indian antitrust watchdog has ordered a probe into Google's payments app

India's antitrust watchdog has ordered an investigation into Google's payments app over allegations the tech giant is abusing its market dominance. The Competition Commission of India said it was investigating allegations the California-based company "rigged" featured app lists to include Google Pay, "demonstrating clear bias". The ombudsman is...

Podcast

Podcast: The Digitalisation of Everything, with Barry McGeough from Google

As Director of Strategic Partnerships within Google's Advanced Tech department, Barry McGeough knows what he's talking about when it comes to new technology. We spent some time discussing the myriad of technologies that are coming over the next few years and how this will shape the landscape for retail, footwear, and apparel in the future....

Featured

Fashion

Google partners with WWF on fashion sustainability platform

Google has announced a partnership with WWF Sweden to help create an environmental data platform that will enable more sustainability in the fashion industry. The new data-enriched, decision-making platform aims to help drive responsible sourcing decisions in the fashion industry, by combining Google Cloud’s technical capacity, including...

Fashion

Calvin Klein launches ‘bra talk’ video series

Calvin Klein has teamed up with Google’s creative think tank, Google Zoo to launch a YouTube mini-series to answer consumers most pressing bra relation questions around sizing and fit. The #CKunfiltered: Bra Talk launched with four pilot videos in the UK as well as a special one-day showcase at Web Summit 2019 in Portugal, and used the top...

Business

Amazon dethrones Google as top global brand: survey

US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world's most valuable brand, a key survey showed Tuesday. The brand value of Amazon surged by 52 percent to 315 billion USD, global market research agency Kantar said in its 2019 100 Top BrandZ report. Amazon jumped from third to first place to eclipse Google --...

Featured

Business

TechStyle leverages Google’s machine learning to cut customer acquisition costs by 25 percent

New York - Laura Joukovski, the Chief Media Officer (CMO) running the data-driven, in-house media team at TechStyle Fashion Group, has implemented a test-and-learn culture across the portfolio of brands. In an interview with Forbes earlier this year Joukovski explained that they “believe a brand is built on advertising, experience with the...

Business

Google to revamp Google Shopping and display more ads on mobile apps

Google has announced three new ad types to be displayed across its mobile apps, including the eponymous search engine, the news app Discover, YouTube and Gmail. The new ad formats will be available globally for all advertisers later this year. The first new ad type is called Discovery and aims to introduce consumers to new brands and services in...