Gorpcore news and archive

Arc'teryx on growing without alienating a core community

Propelled by the rise of the “gorpcore” movement, which saw technical apparel infiltrate urban fashion, Canadian brand Arc'teryx has become one of the most coveted names in the outdoor industry in just a few seasons. Its newfound visibility is now prompting the brand to consider how to pursue growth without devaluing its image. Moreover, it must...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...