GymShark news and archive

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Featured

Business

Gymshark co-founder Ben Francis returns to CEO role

Gymshark co-founder Ben Francis is returning to the helm of the company in August as the British brand looks to expand in the US and Asia. Francis, who founded the gymwear and athleisure brand in 2012, will replace current CEO Steve Hewitt who has been at the helm of the company since 2017, before which he was managing director. Hewitt will...

Retail

Gymshark to open first US fulfilment centre in California

British gymwear and athleisure brand Gymshark has chosen California as the location for its first US distribution centre. The fast-growing brand announced Tuesday it has teamed up with e-commerce solutions company Radial to open the facility in Rialto in July, which will be followed by two East Coast centres later in the year. Gymshark has been...

People

Gymshark names new chief product officer

Gymshark has named Danielle Petesic as its new chief product officer (CPO). Petesic, who will take over the role from founder Ben Francis, joins from Lululemon where she’s spent almost four years as vice president of product development. Earlier in her career, she led production and product development teams at Mansur Gavriel, Alice & Olivia and...

Featured

Retail

Asos, Boohoo, THG and more launch trade body to support e-commerce sector

British retailers Asos, Boohoo, Gymshark, The Hut Group (THG), Ocado Group and AO World have launched a new trade body to support and promote the country’s fast-growing digital-commerce sector. The newly-founded UK Digital Business Association (UKDBA) said it “will champion the sector” as it adapts to “ever-changing consumer needs”, while...

Retail

Clearpay announces new partnerships with retailers

UK "Buy Now, Pay Later" service Clearpay has announced partnership with a number of retailers. These new brands include Gymshark, Mac Cosmetics, Reiss, Never Fully Dressed and Ren. As well as launching new partnerships, Clearpay is presenting consumers with the bi-annual Clearpay Day sale where brand partners will offer shoppers deals and...

Featured

Business

Gymshark secures investment from General Atlantic

Midlands-based sports fitness and apparel brand Gymshark has secured investment from private equity firm General Atlantic in a deal that values the company at more than 1 billion pounds. Gymshark said in a statement that the strategic partnership with General Atlantic would allow the brand to “turbo-charge” its intentions to become a leading...

Business

Gymshark circled by private equity firms

Gymshark is reportedly being circled by a number of private equity firms interested in snapping up a minority stake in the fast-growing brand. Inflexion Private Equity, General Atlantic, TSG Partners and L Catterton are all interested in buying a stake in the gymwear and athleisure label after it hired PricewaterhouseCoopers (PwC) to launch a...