H&M news and archive

H&M will not open a store in the metaverse

Although various media reports claim otherwise, H&M will not open a store in the metaverse. A spokesperson for H&M confirms to FashionUnited that there has been a misunderstanding and that it will not open a store on the metaverse platform Ceek City. Earlier this week, the misunderstanding arose because platform Ceek City showed a virtual store...

Video

Video: H&M circular design story collection

In this video, H&M has presented its circular design story collection. Watch the video below. Click here to read more about the collection Video: H&M via YouTube Photo credit: Image: H&M

Fashion

H&M collaborates with Netflix’s Sex Education

Fashion retailer H&M has unveiled a collaboration with Netflix TV show Sex Education on a back-to-campus inspired collection. Launching on August 12 in H&M stores and at hm.com, the exclusive Sex Education x H&M collection features varsity garments in crimson red and the logo of the series' fictional town's name, Moordale, giving the pieces a “...

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Business

H&M reports sales and profit recovery in Q2

The H&M group’s net sales in local currencies increased by 75 percent in the second quarter compared with the corresponding period last year. Converted into SEK, the company said, net sales amounted to 46,509 million Swedish krona in the second quarter. Net sales in the six-month period increased by 12 percent in local currencies, while...

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Business

H&M joins EU Green Consumption Pledge Initiative

H&M has announced its commitment to the EU Commission’s Green Consumption Pledge Initiative, aiming to create a more sustainable future for the fashion industry. The pledge allows companies to make a public commitment to reduce their coverall carbon footprint and produce more sustainable products. H&M’s vision is to become climate positive by...

Business

H&M’s Q2 sales surge by 75 percent

In the second quarter 2021, the H&M group’s net sales increased by 75 percent in local currencies compared with the corresponding period last year. The company said in a release that as a result of the strengthening of the Swedish krona the increase was 62 percent converted to SEK and amounted to 46,509 million Swedish krona. The company added...

Fashion

H&M Foundation announces virtual start-up collection

The H&M Foundation has announced the Billion Dollar Collection which showcases ten sustainable start-ups that the company believes can change the face of the fashion industry. The chosen innovators for the edgy collection are from across the world and focus on sustainability with their materials and traceability. The pieces will be showcased in...

Fashion

H&M announces collaboration with Japanese brand TOGA

H&M has revealed it will soon be launching a unique collaboration with Tokyo-based luxury label TOGA. TOGA was founded in 1997 and is renowned for its experimental designs of wardrobe classics that are genderless and have a fierce individual take on fashion. The new collaboration is set to feature TOGA’s archival hits for men and women with a...

Video

Video: H&M presents 'The Small Things'

In this video, H&M has presented 'The Small Things', a space created to share how the brand is improving its sustainability efforts. Watch the video below. Video: H&M via YouTube Photo credit: H&M, Facebook

Video

Video: H&M and Brock Collection collaboration

In this video, Swedish brand H&M has collaborated with Los Angelos-based fashion brand Brock Collection to create a sustainable clothing collection. Watch the video below. Video: H&M via YouTube

Fashion |In Pictures

H&M unveils summer collaboration with Brock Collection

H&M has unveiled its latest designer collaboration with LA-based womenswear brand, Brock Collection, founded by Laura Vassar and Kristopher Brock. The collection features signature Brock Collection pieces, including a “softly romantic yet city-ready” range of dresses, blouses, tops, denim jeans and denim shorts, plus shoes, jewellery, handbags...

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Business

Why Bestseller, H&M and Primark are resuming sourcing in Myanmar

After a military coup on 1 February 2021 caused a state of emergency to be declared in Myanmar and protests by the population against the military junta’s seizure of power were met with violence, quite a few buyers withdrew from the Southeast Asian country for the time being. After a temporary pause, some apparel companies like Bestseller, H&M...