H&M news and archive

H&M opens new flagship in Le Marais, Paris

Opened on Thursday, September 4, 2025, at 43 Rue des Francs-Bourgeois (Paris 4e), the new H&M flagship reflects the Swedish fast fashion giant’s desire to move upmarket and embrace circularity. The space (formerly Barbara Bui) spans 1,000 square metres. The design was conceived by an in-house Swedish team. “We wanted a modern and contemporary...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

Fashion

Lorena Saravia is the first Mexican designer to collaborate with H&M

H&M has been launching special collections with various renowned designers and brands worldwide for twenty years. In this time, they have created collections with Karl Lagerfeld, Stella McCartney, Moschino, Mugler and Alexander Wang, to name a few. Now, Lorena Saravia joins this list with the first collection with Mexican essence. The...

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Business

H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

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Business

H&M will not open a store in the metaverse

Although various media reports claim otherwise, H&M will not open a store in the metaverse. A spokesperson for H&M confirms to FashionUnited that there has been a misunderstanding and that it will not open a store on the metaverse platform Ceek City. Earlier this week, the misunderstanding arose because platform Ceek City showed a virtual store...

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Video

Video: H&M circular design story collection

In this video, H&M has presented its circular design story collection. Watch the video below. Click here to read more about the collection Video: H&M via YouTube Photo credit: Image: H&M

Fashion

H&M collaborates with Netflix’s Sex Education

Fashion retailer H&M has unveiled a collaboration with Netflix TV show Sex Education on a back-to-campus inspired collection. Launching on August 12 in H&M stores and at hm.com, the exclusive Sex Education x H&M collection features varsity garments in crimson red and the logo of the series' fictional town's name, Moordale, giving the pieces a “...

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Business

H&M reports sales and profit recovery in Q2

The H&M group’s net sales in local currencies increased by 75 percent in the second quarter compared with the corresponding period last year. Converted into SEK, the company said, net sales amounted to 46,509 million Swedish krona in the second quarter. Net sales in the six-month period increased by 12 percent in local currencies, while...

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Business

H&M joins EU Green Consumption Pledge Initiative

H&M has announced its commitment to the EU Commission’s Green Consumption Pledge Initiative, aiming to create a more sustainable future for the fashion industry. The pledge allows companies to make a public commitment to reduce their coverall carbon footprint and produce more sustainable products. H&M’s vision is to become climate positive by...

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Business

H&M’s Q2 sales surge by 75 percent

In the second quarter 2021, the H&M group’s net sales increased by 75 percent in local currencies compared with the corresponding period last year. The company said in a release that as a result of the strengthening of the Swedish krona the increase was 62 percent converted to SEK and amounted to 46,509 million Swedish krona. The company added...

Fashion

H&M Foundation announces virtual start-up collection

The H&M Foundation has announced the Billion Dollar Collection which showcases ten sustainable start-ups that the company believes can change the face of the fashion industry. The chosen innovators for the edgy collection are from across the world and focus on sustainability with their materials and traceability. The pieces will be showcased in...

Fashion

H&M announces collaboration with Japanese brand TOGA

H&M has revealed it will soon be launching a unique collaboration with Tokyo-based luxury label TOGA. TOGA was founded in 1997 and is renowned for its experimental designs of wardrobe classics that are genderless and have a fierce individual take on fashion. The new collaboration is set to feature TOGA’s archival hits for men and women with a...