H&M news and archive

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

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New white paper on decarbonising the fashion industry is a good start but misses key issues

Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...

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H&M Group to close Maastricht customer service centre, 250 jobs to be cut

Swedish fashion group H&M Group is set to close its customer service centre in Maastricht, the Netherlands, on June 1, 2026. The Maastricht customer service centre currently serves multiple brands within the H&M Group, a spokesperson told FashionUnited. In 2026, the retail group will transition globally to an operational model with external...

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H&M boosts annual profit despite sales decline

Swedish apparel group Hennes & Mauritz AB experienced a slight decline in sales for the 2024/25 fiscal year. This was primarily due to adverse market conditions and negative currency effects. However, the company improved its profit thanks to successful cost-saving measures. This was revealed in the latest annual report, which the parent company...

Fashion

H&M Design Award returns after six-year hiatus

After a six-year hiatus, Swedish fast fashion retailer H&M has announced the return of the H&M Design Award. This prestigious award helps emerging international design talent launch their careers in the fashion industry by providing financial resources and intensive mentoring. H&M announced the comeback in a press release. The competition...

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Business|Exclusive

Alpha Modus sues H&M for patent infringement

US company Alpha Modus, specialising in the development of technologies for the retail industry, continues its fierce battle for the protection of its industrial and intellectual property. On this occasion, it has filed a lawsuit against Swedish fashion multinational H&M Group. It comes to light following the lawsuit filed against Spanish...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

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Recover partners with H&M as a 'large-scale' supplier of recycled cotton

Madrid – Spanish company Recover has taken a giant leap in scaling its operations and business model. The company has just announced a multi-year agreement with the Swedish fashion multinational H&M. It will supply the company with large-scale quantities of its recycled cotton fibres, which are marketed under the brand name 'RCotton'. The...

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Strong interest in new H&M bonds, 500 million euros raised

H&M Group has issued new bonds for the first time in two years. This secured the group long-term financing and raised 500 million euros. Investor interest was high, with demand seven times higher, the group reports. In brief: A bond is a loan a company takes out from investors. This money is repaid at a later date. By issuing bonds, a company...

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Fashion

Glenn Martens gives H&M bestsellers a new twist

Around a year ago, H&M announced its collaboration with Glenn Martens. Now, the Swedish fashion retailer and the Belgian designer are offering a first glimpse into the upcoming collection. “I firmly believe this is one of the most creative collaborations we have ever done,” said Ann-Sofie Johansson, creative advisor at H&M. “Glenn is a true...

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H&M's Q3 sales fall but profit rises due to cost cuts

Swedish fashion group Hennes & Mauritz AB (H&M) experienced a decline in sales in the third quarter of the 2024/25 financial year. The company did, however, manage to significantly increase its profit. This was announced in a business report published on Thursday by the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories...

Retail|In pictures

H&M opens new flagship in Le Marais, Paris

Opened on Thursday, September 4, 2025, at 43 Rue des Francs-Bourgeois (Paris 4e), the new H&M flagship reflects the Swedish fast fashion giant’s desire to move upmarket and embrace circularity. The space (formerly Barbara Bui) spans 1,000 square metres. The design was conceived by an in-house Swedish team. “We wanted a modern and contemporary...