H&M Studio news and archive

In Pictures: H&M Studio SS19 in Arizona

Swedish fashion retailer H&M stepped away from its traditional catwalk show during Paris Fashion Week to showcase its biannual H&M Studio collection as an “immersive theatre” event in Sedona, Arizona to a select global audience of ambassadors and media. The scripted narrative by Connie Harrison, a London-based creative consultant and director,...

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H&M stepping away from the catwalk

Swedish fashion chain H&M is dispensing with the traditional catwalk to show its biannual H&M Studio collection during Paris Fashion Week in favour of what it is calling an “immersive theatre format”. The launch of the spring/summer 2019 collection will combine fashion and immersive theatre, where key influencers and members of the global press...

Fashion Featured

In Pictures: H&M Studio x Colette for AW17

London - H&M announced its latest collaboration, which sees the fast-fashion brand working with iconic Parisian concept store Colette. Together the two have created an exclusive collection for H&M Studio AW17 line. H&M Studio x Colette exclusive collection offers nine pieces, which feature a unique colour palette based off of Colette's signature...

Fashion

H&M Studio to launch SS17 collection in store immediately after Paris Fashion Week show

London - Even though Swedish fashion giant H&M launches new items in store every week, the retailer has decided to jump onboard the 'See-Now, Buy-Now' bandwagon with its Studio collection. Instead of showing its Fall/Winter 2017 collection on March 1, H&M is set to show its Spring/Summer 2017 collection during Paris Fashion Week. This way, the...