Heuritech news and archive

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

Fashion |In Pictures

Spotted on the catwalk: SS26 trends according to Heuritech

Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...

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Fashion

Heuritech launches trend forecasting platform

Heuritech, a Paris-based fashion technology company, has launched a trend forecasting platform and service. Using the power of AI and data to scan millions of social media images, Heuritech’s analysis provides a forecast already used by leading global brands including Louis Vuitton, Dior, Moncler, and Havaianas. The company’s cutting edge...