HUF news and archive

HUF AND FIRST DOWN TEAM UP FOR 90's NYC-INSPIRED REVERSIBLE BUBBLE DOWN JACKET AND SCARF

This holiday, HUF proudly partners with heritage outerwear label, FIRST DOWN, on a collaborative cold-weather capsule consisting of a reversible Bubble Down Jacket and Scarf with signature HUF-green highlights. The HUF x FIRST DOWN Jacket is a reversible silhouette reinterpreting FIRST DOWN’s original Bubble Down—a staple among New York City’s...

FashionPress Release

HUF BLENDS SKATEBOARDING AND STREET ART IN NEW HOLIDAY 2020 LOOKBOOK

Blending skateboarding and street art, the HUF Holiday 2020 collection lookbook is set against a skateable mural installation by graffiti artist and HUF brand ambassador, Remio, accompanied by a video featuring HUF team riders Dan Plunkett and Salomon Cardenas showcasing skateboarding as a true artform with a wallride over a collage-esque...

FashionPress Release

HUF Releases Limited Hoodie and Tee Celebrating the Life of Harold Hunter

HUF once again joins forces with the Harold Hunter Foundation (HHF) for a small capsule collection celebrating the legacy of the late Harold Hunter. The two piece collection is made up of an embroidered fleece hoodie reading ‘HAROLD’ alongside a graphic tee showcasing a black and white portrait of Harold with the message ‘LEGENDS NEVER DIE.'...

FashionPress Release

HUF RELEASES FALL 2020 WOMEN'S COLLECTION

HUF proudly presents its Fall 2020 Women’s collection, a natural extension of the Men’s Fall 2020 range that once again taps into the brands archives with classic 90’s and early 00’s skate graphics across updated, modern silhouettes. Key pieces such as the Cropped Nylon Jacket draws inspiration from outdoor exploration made into contemporary...

FashionPress Release

HUF EMPHASIZES THE CURRENT STATE OF LIFE-ON-REPEAT IN LATEST FALL 2020 LOOKBOOK

“Same shit, different day.” The HUF Fall 2020 collection embraces the current state of life-on-repeat with a conceptual video and photo lookbook shot in HUF’s backyard of Downtown LA. The video – featuring team riders Mason Silva and Salomon Cardenas, and shot by videographer Joe Pease – highlights the new collection while surrounding itself...