Hugo news and archive

Hugo Boss launches new music platform for inspiring artists

Hugo Boss’ brand Hugo has unveiled a new music platform, named ‘Hugo Louder’, that is meant to “amplify the voices of inspiring artists and young talents who want to change the world“. It thus draws on the brand’s ethos, which is closely linked to popular culture, especially music. In a monthly series, Hugo Louder will give artists around the...

Featured

Business

Hugo Boss posts 59 percent drop in Q2 sales

Announcing its second quarter results, Hugo Boss Ag said with approximately 50 percent of its global store network closed on average during the course of the second quarter, the company’s business was significantly impacted by the pandemic. The group sales declined to 275 million euros in the quarter, corresponding to a decrease of 59 percent...

Business

Hugo Boss names Oliver Timm as Chief Sales Officer

The supervisory board of Hugo Boss Ag has appointed Oliver Timm as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, the company said in a statement, he will assume global responsibility for the group’s own retail operations as well as wholesale and e-commerce businesses. “I am very happy that, with the addition of...

Business

Hugo Boss to focus on boosting online sales

By 2022, Hugo Boss aims to generate online sales of more than 400 million euros compared to 151 million euros in 2019 and to achieve this target, the company plans to expand Hugoboss.com to 24 new markets in fiscal year 2020. The company said that the plan also includes the rollout of Hugoboss.com to Canada and Mexico, scheduled for August this...

Featured

Business

Global spread of coronavirus pandemic weighs on Hugo Boss results

First quarter sales at Hugo Boss decreased 16 percent overall to 555 million euros (605 million dollars), corresponding to a currency-adjusted decline of 17 percent. The company said in a statement that after a very encouraging start to the New Year, the global spread of the coronavirus led to a significant impact on the business. The...

Featured

People

Hugo Boss CEO Mark Langer steps down

Hugo Boss AG has announced that Chief Executive Officer Mark Langer will leave the managing board as of September 30, 2020. The company said in a statement that the decision was taken in mutual consent between Langer and the company and in light of the current challenges caused by the COVID-19 pandemic, he will act as a consultant after...

Featured

Business

Hugo Boss reports stronger than expected Christmas quarter

Hugo Boss Ag, for its fourth quarter reported currency-adjusted group sales increase of 4 percent or 5 percent in reported currency to 825 million euros (915.5 million dollars) on a preliminary basis. Hugo Boss sales, on a preliminary, non-audited basis, reached 2,884 million euros (3,200 million dollars), representing an increase of 3 percent...

Fashion

Hugo launches David Bowie collection

Hugo Boss has launched a special capsule collection in tribute to British musician David Bowie. Entitled Hugo Loves Bowie, the capsule collection for men and women pays tribute to the late singer and his “inimitable style” offering T-shirts featuring iconic album artwork, and slogan caps in a signature palette of black, white, and red. The...

Fashion

In pictures: Hugo launches Liam Payne capsule collection

The Hugo x Liam Payne capsule collection has been launched at an experimental event during Berlin Fashion Week. The FW19 capsule is the first to be designed by the pop artist and former One Direction member since he became Hugo’s brand ambassador back in April, and also marks Hugo’s first global collaboration in the world of music. The...