Hugo Boss news and archive

Frasers Group updates on investment in Hugo Boss

Frasers Group Plc (FRAS.L ZVX.F), a British retail, sport and intellectual property group, Friday issued an update regarding its investment in German luxury fashion brand Hugo Boss AG (HUGSF.PK). Frasers' current investment in Hugo Boss now comprises 2.71 million shares of common stock, representing 3.9 percent of Hugo Boss's total share capital...

Featured

Retail

These holiday campaigns are set to grab customers' attention

Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...

Retail

Hugo Boss opens first flagship store in Ginza, Tokyo

German label Hugo Boss has opened the doors of its first Boss flagship store in Japan at Ginza, Tokyo’s popular high-fashion shopping hub. The two-floor store spans a total of 480 square metres and carries the brand’s full-line up of products and collections for both men and women as well as the exclusive Boss Made To Measure tailoring offer....

People

Daniel Grieder takes over as Hugo Boss CEO

As of today, Daniel Grieder has begun his stint as chief executive officer at Hugo Boss AG. “I am thrilled to take over this exciting position today and to lead Hugo Boss into a successful future. It is my ambition to grow Hugo Boss in a fast but sustainable way and to unlock our brands’ full potential in the years to come, together with our...

Business

Frasers Group 'does not intend to bid for Hugo Boss'

Mike Ashley’s Frasers Group says it does not plan to make a bid for German label Hugo Boss following rumours of a potential takeover in the works. In a brief statement on Thursday, the British company said: “Frasers Group wishes to make a market clarification that Frasers Group does not intend to bid for Hugo Boss AG.” Shares in Hugo Boss jumped...

Featured

Business

Hugo Boss expects to double sales in Q2

In the first quarter of 2021, Hugo Boss sales declined by 8 percent, currency-adjusted, while in group currency, sales decreased 10 percent to 497 million euros. The company said, while the negative implications of the Covid-19 pandemic continued to weigh on key European markets, momentum further accelerated along the strategic growth drivers –...

People

Hugo Boss appoints director, global marketing & brand communications

Hugo Boss Ag has appointed Miah Sullivan as director global marketing & brand communications, effective May 1, 20201. The company said in a release, Sullivan, an American national, has held a number of management positions at both Luxottica and Furla and most recently as chief marketing officer & general manager ecommerce at St. John Knits. The...

Culture

Hugo Boss launches new music platform for inspiring artists

Hugo Boss’ brand Hugo has unveiled a new music platform, named ‘Hugo Louder’, that is meant to “amplify the voices of inspiring artists and young talents who want to change the world“. It thus draws on the brand’s ethos, which is closely linked to popular culture, especially music. In a monthly series, Hugo Louder will give artists around the...

Featured

Business

Hugo Boss sales decline, expects recovery towards second half of 2021

In the fourth quarter of 2020, currency-adjusted sales for Hugo Boss decreased by 26 percent, corresponding to a sales decline of 29 percent in group currency to 583 million euros. The company said in a statement that despite the significant sales decrease, Hugo Boss was able to record a positive EBIT of 13 million euros compared to 124 million...

Business

Oliver Timm joins Hugo Boss as Chief Sales Officer

Effective January 1, Oliver Timm, 49, has joined Hugo Boss Ag as Chief Sales Officer (CSO). In his role, the company informed, he is responsible for delivering a premium shopping experience for Hugo Boss customers across all consumer touch-points − from retail and wholesale to ecommerce. The company added that among his top priorities will be...

Business

Frasers Group increases Hugo Boss stake to 15.2 percent

Mike Ashley’s Frasers Group has upped its stake in German label Hugo Boss in its latest move to reposition itself in a more upmarket segment. The group announced Wednesday that it’s increased its stake in the label to 15.2 percent through stocks and derivatives, up from the 5.1 percent stake it acquired back in June 2020. Frasers Group, which...

Featured

People

Hugo Boss names Chris Hemsworth as global brand ambassador for Boss

Hugo Boss has tapped Marvel actor Chris Hemsworth as its first global brand ambassador for its Boss brand. Hemsworth, who has already collaborated with Hugo Boss as part of the group’s Boss Bottled scent since 2017, will become the international Boss face of the worldwide fashion campaigns planned for 2021 and 2022. The fashion group said in a...