HYPEBEAST news and archive

Video: From surfers to celebrities: How Oakley expanded its fan base

Sports sunglass wear brands turned celebrity favorites, Oakley is one of the few eyewear brands that cater to both crowds. Given the recent nod to the 1990's trends Oakley has only grown in popularity with the help of a wide range of collaborations. In this 5-minute film, Hypebeast explains how Oakley has remained relevant to surfers, golfers...

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Fashion

New report reveals everything you need to know about the streetwear market

Hypebeast, the streetwear-focused online publication, has joined forces with PriceWaterhouseCoopers (PwC) in a report offering a comprehensive overview of the streetwear market. The duo surveyed nearly 41,000 streetwear consumers around the world to learn more about their spending habits and best-selling products. They also interviewed experts...