Icon Outlet news and archive

The O2 launches social media experience store called Tikky Town

The world’s number one music, entertainment, and leisure venue The O2 has opened a social media experience store. Tikky Town is the first TikTok-inspired funhouse in the UK where visitors are able to capture videos with their friends. The experience features over 20 unique and vibrant environments such as a pink Lamborghini, prison room, and...

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Retail

Next opens store at Icon Outlet

Next has opened a new 4,700 square foot store at London’s Icon Outlet at The O2. The new space, which is on the lower level alongside Nike, Adidas, will stock the Lipsy brand as well as the group’s apparel and footwear lines for women, men and children, and homeware and beauty products. Next joins Icon Outlet’s line-up of over 60 brands...

Retail

Lacoste opens store at Icon Outlet

Lacoste has opened a new store at Icon Outlet at The O2. Located on the upper level adjacent to Ted Baker and Calvin Klein, the 1,770 square foot store stocks the French brand’s apparel lines, accessories and fragrances for men, women and children. Lacoste joins Icon Outlet’s line-up of over 60 international brands including Hugo Boss, Tommy...