In The Style news and archive

In The Style reports soaring full-year sales following AIM listing

Manchester-based fashion e-tailer In The Style has reported “strong sales momentum” ahead of expectations for the 12 months to March 31. The womenswear retailer, which debuted on the London Stock Exchange’s AIM market last month, said it expects turnover for the year, which is subject to audit, to be no lower than 44.5 million pounds, which...

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Business

Asda rules out George sale, plans new partnerships

Asda has confirmed it has no plans to sell off its George clothing brand despite speculation its new owners were planning on doing so in a bid to cut costs and spending. “George has been a crucial part of the Asda family and continues to be a key part of our strategy,” Asda’s outgoing CEO and president Roger Burnley told Drapers. “George is the...

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Business

In The Style debuts on London’s AIM market

Manchester-based fashion e-tailer In The Style has debuted on AIM, a sub-market of the London Stock Exchange. The womenswear retailer placed 5.5 million new ordinary shares and 24.5 million existing ordinary shares at a price of 200 pence apiece, raising 11 million pounds for the company and 49 million pounds for selling shareholders. At the...

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Business

In The Style announces plans to float on AIM

British fashion e-tailer In The Style is reportedly planning to float later this month on AIM, a sub-market of the London Stock Exchange. The Manchester-based e-tailer intends to float on March 17, according to a release seen by The Industry.Fashion. Founder and CEO Adam Frisby said the decision marked an “exciting new chapter” in the company’s...

Fashion

In The Style joins war on airbrushing

Manchester-based e-tailer In The Style has pledged to stop retouching photos of its models in all its imagery, including on its website and any original content on its social media channels. The new pledge was announced alongside the launch of the brand’s new #ITSjustgotreal campaign, featuring nine In The Style ambassadors including Love Island...

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Business|INTERVIEW

From bedroom to boardroom: How Adam Frisby grew In The Style into a fast fashion powerhouse

London - Adam Frisby founded Manchester based fast fashion e-tailer In The Style in 2013 with just 1000 Pounds investment and no previous experience in starting or running a business, but the firm belief in his idea to build a fashion brand that tapped into the growing celebrity and social media culture. From his first high-profile collaboration...