Influencer news and archive

Italy gears up to fight fast fashion

Milan, Italy - The Italian fashion industry is looking to defend itself against Shein. The platform recently challenged the industry on its home turf in Milan with a chic collection and an army of influencers. "Hundreds of thousands of parcels arrive at our homes every day. We must react," Luca Sburlati, president of the fashion employers'...

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RewardStyle and LikeToKnow.it shopping app rebrand

RewardStyle the influencer content monetisation technology platform and its LikeToKnow.it shopping app are rebranding to become LTK to unify its two brands for “consistency and simplicity” ahead of its global expansion in H2. The move will see RewardStyle, the content monetisation technology for influencers, and the shopping app, LikeToKnow.it...

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Fashion

Leandra Medine Cohen to launch capsule collection with Closed

Leandra Medine Cohen, known as ‘Man Repeller’, is launching a capsule collection with German clothing brand, Closed in October. The six-piece collection will fuse Cohen’s “eclectic and witty style” with the brand’s contemporary design ethos, explained Closed in a statement. It will feature “casual wardrobe essentials” including a jacket, khaki...

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Fashion

First Look: Mango x Chufy

Spanish fashion retailer Mango has launched its exclusive collection designed by influencer Sofia Sanchez de Betak, Chufy x Mango. Announced in March 2021, the Chufy x Mango capsule collection is inspired by “an imaginary of sensations, aromas and images of trips featuring the Mediterranean as a backdrop” and features six dresses made using...

Fashion

Amber Turner launches clothing with Shein

Towie’s Amber Turner has teamed up with fast-fashion e-tailer Shein to launch a summer clothing collection. The Shein x Amber Turner collection is filled with “pool part must-haves” including co-ords, day dresses and swimwear designed to “make you feel as good as you look,” explains the retailer in a press release. The 23-piece clothing...

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US influencers launch their own trade association

American influencers, including Chriselle Lim, Brittany Xavier, Danielle Bernstein and Nicolette Mason have formed the not-for-profit membership trade association, the American Influencer Council (AIC), to offer “integrity, viability and growth of the US influencer marketing industry in a globally connected world”. The first and only trade...

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Fashion

Jessica Wang to launch fashion collection with Amazon

Amazon Fashion’s ‘The Drop’, which has previously launched collections with influencers including Patricia Bright, Fashion Guitar, and Leonie Hanne, is set to unveil Jessica Wang’s first-ever fashion collection on June 23. The limited-edition Amazon x Jessica Wang collection, which aims to offer consumers “attainable luxury” wardrobe essentials,...

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Fashion |INTERVIEW

Influencer marketing is here to stay post Covid-19

Since the outbreak of Covid-19, nationwide lockdowns and travel bans have immensely altered the way influencers work. The devastating impact on the entire fashion industry and the contraction of the global economy has largely diminished brands’ marketing budgets and put an indefinite halt on ongoing campaigns. However, as most of the world is...

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Fashion |INTERVIEW

From finance to fashion: How to be a fashion influencer while working a full-time job

Being a fashion influencer is a career that many people dream of these days, but is it possible to be one while having a full-time job? A corporate girl by day working in Manhattan, New York’s demanding banking industry, Somali-American influencer Hawa Ali shows that it’s doable to juggle both. Scrolling through her Instagram feed, @hawaalamode,...

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Fashion

Amazon taps into ‘drop culture' with new influencer-designed collections

US retail giant Amazon is trying its hand at drop culture, the streetwear-lead trend that sees brands offering limited-edition items in small quantities and at select retail locations. The new venture, aptly named The Drop, will see Amazon release influencer-designed collections at unspecified moments every few weeks, with each collection going...

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Fashion |INTERVIEW

Working in Fashion: Influencer manager

The world of fashion is subject to constant change. Just a decade ago, journalists eyed the first competition from bloggers critically. Just when they had established themselves, influencers followed and the game started all over again. There is always much outrage when it is revealed what some influencers get paid for an Instagram post but...

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Fashion

Fake influencers cost brands 157 million pounds

Gone are the days when social media was simply a way of sharing holiday snaps and videos of dogs being cute. Now, more than ever, social media platforms like Instagram are becoming powerhouses in the world of online advertising, bringing with them the rising problem of “follower fraud”. The problem arises when Instagram users pay fake or...