Influencers news and archive

Chinese influencer dubbed 'livestream queen' hit with record fine

The social media accounts of an influencer known as China's 'livestreaming queen' disappeared on Tuesday, after she was ordered to pay a record 200 million dollar fine for tax evasion. Huang Wei, known by her username Viya, is one of China's most prominent livestreamers in an e-commerce sector that has accelerated its rapid growth despite the...

Fashion

New generation of Asian influencers share the future of the metaverse

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free -- because they are computer generated. Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power...

Featured

Fashion

Hollister Co launches fashion brand with Charli and Dixie D’Amelio

Hollister Co., a division of Abercrombie and Fitch Co., is co-creating an apparel brand with social media personalities Charli and Dixie D’Amelio. Social Tourist will debut exclusively in Hollister stores and online on May 20 and is described by the retailer as a “trend-forward” brand that has been “imagined and inspired by Charli and Dixie’s...

Fashion Partner Content

Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands

Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...

Featured

Fashion

Avail launches first community-driven runway concept

Avail, the social shopping app for independent brands founded in 2019 by Noëmie Haverhals from Belgium, has launched ‘Remote Runway’ the first community-driven runway show. Aimed at presenting the future of fashion, the Avail Remote Runway is looking to make the virtual runway part of the daily shop by allowing customers to buy styles from small...

Featured

Fashion

Copenhagen Fashion Week lacked the influencer buzz

Copenhagen Fashion Week really put itself on the fashion map with its Scandi-cool brands, sustainable credentials, as well as its ability to attract all the streetstyle influencers, however, in the wake of the coronavirus pandemic, with travel bans and social-distanced showcases it seems influencers stayed away, and so did their much-needed...

Video

Video: How influencers are adapting their business during COVID-19

Content creators Ashley Ballard, Coco Bassey, and Lucie Fink — who know the ins and outs of YouTube, Instagram, and TikTok — share how to create content from home in a time when digital connection is more important than ever. They tell us how their jobs have changed during the ongoing COVID-19 pandemic, how they've been forced to adapt, and how...

Featured

Fashion

Oreo launches first fashion collection

Oreo, the sandwich cookie, has unveiled its first-ever fashion collection, created in collaboration with three European influencers, with the aim of driving cookie sales and engagement in European markets. Developed by creative agency Elvis, the playful ‘Oreo Twist Your Style’ unisex clothing collection uses iconic Oreo imagery across a number...

Featured

Retail

Digital meets physical, defining the retail landscape in 2020

Over the past few years the retail landscape has been evolving at rocket speed with 2020 set to be the definitive year of immersive retailing. The much talked about ‘store of the future’ must, in fact, become reality today. As digital and bricks & mortar strategies merge to co-exist, the retail apocalypse of the 2010’s which saw a surge in shop...

People

Fashion influencers steal the show at Venice film festival

The longest queues at the Venice film festival have not been to see Hollywood stars like Brad Pitt or Scarlett Johansson. Instead the most hysterical fans were those who thronged the Lido dreaming of a selfie with Chiara Ferragni, the fashion influencer who has become rich selling clothes and her starry you-can-have-it-all lifestyle on...

Featured

Culture

Lyst and Pinterest name the most fashion-influential TV characters

Fashion search platform Lyst partnered with visual discovery engine Pinterest to determine the biggest fashion influences on the small screen. The research resulted in a list of the 11 television characters and personalities with the most influence on consumer fashion. The two parties integrated their huge global data sets, analyzed search...

Business

How influencers are changing fashion retail

With social media becoming more of a retail platform, fashion brands and retailers are well advised to take note. A 2018 study by Ofcom found that the average Britons now spend 24 hours a week online; more than twice the time they did in 2011. They also check their phone every 12 minutes, no doubt to share their experiences with peers on social...