‘The store of the future’: Inside Tommy Hilfiger’s Amsterdam store
Tommy Hilfiger, like many fashion brands, is looking to shift its focus to an omnichannel strategy, combining online and brick-and-mortar shopping experiences to best cater to its ever-evolving customers’ needs. With floor-to-ceiling interactive monitors, personalised embroidery stations and even a cafe, it’s safe to say that the US label’s...
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