Institute of Digital Fashion news and archive

Auroboros debuts first digital ready-to-wear collection

London-based fashion label Auroboros has unveiled its first digital ready-to-wear collection during London Fashion Week in partnership with the Institute of Digital Fashion. Showcased as part of the British Fashion Council’s DiscoveryLab initiative, Auroboros presented a nature-inspired 14-piece collection that was rendered on a physical model...

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Virtual sneakers for 10,000 dollars? An exhibition gathers digital fashion pioneers

Digital fashion to date has often been in the headlines for its futuristic aesthetics or eye-watering prices. In early March, a virtual sneaker drop fetched a whopping 3.1 million US dollars, with a pair of shoes priced at up to 10,000 dollars. An exhibition at the beginning of April displayed some groundbreaking moments of the phenomenon of...

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Are traditional fashion shows archaic next to the promise of digital?

Fashion weeks have been a professional highlight for editors and buyers since New York created the very first one in 1943. Their sense of identity and self-importance were cemented by which shows they were invited to attend and in which rows they sat. The New York-London-Milan–Paris circuit became a whirling social calendar which secured them...