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Federico Curradi named creative director of men’s fashion at Rochas

The Interparfums-owned fashion house Rochas has appointed Italian designer Federico Curradi as the new creative head of its menswear. Announcing his arrival at Rochas on Instagram, Curradi said: “It is a real honour for me to accept the position as Men’s Creative Director for Rochas.The Parisian legacy and the brand’s natural yet sophisticated...

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