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G-Star CEO on restructuring: three questions answered

G-Star announced a “strategic restructuring” in early February. The Dutch denim company aims to anticipate changing market dynamics with this move. Following the announcement, some questions remained, which CEO Rob Schilder answered in writing for FashionUnited. G-Star on shortening lead times: is the brand abandoning seasonal collections for a...

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Fashion |ANALYSIS

The Chanel jacket is enjoying a resurgence: the story of a boom foretold

Everyone who has tried one on says the same thing: “You have to wear it to understand.” The Chanel jacket, a centrepiece of the French house, requires a physical encounter to be truly appreciated. This is a significant detail in an era where desire is almost always sparked through a screen. However, it has not stopped the value of this icon from...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

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People|Interview

Loes Bakker, HR and coach at Tally-ho: “I have a different job every day, at the same company”

What does she enjoy most about her work? Loes Bakker, HR and coach at fashion retailer Tally-ho, does not need to think for long. “I derive real happiness from the in-depth coaching conversations with our managers,” she says. “They can even move me to tears, especially when things fall into place.” She also mentions her freedom. “I use Mondays...

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Fashion |Interview

Creative rebirth of historic brand Sergio Soldano begins at New York Fashion Week

The latest collection of Sergio Soldano intends to usher in a new chapter for the historic Italian label. Unveiled during an event at the most recent edition of New York Fashion Week, the 77 piece line, with 27 accompanying accessories, marks a creative rebirth for the maison, founded in 1968. During the show, held at Printemps New York in...

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Business

Abu Dhabi: What are the business opportunities for fashion brands in the Middle East?

What commercial development prospects does Abu Dhabi, the cultural capital of the United Arab Emirates, currently offer fashion brands? To shed light on these issues, FashionUnited interviewed David Dessureault, general manager of business development at Chalhoub Group, and Reda Keddaj, general manager of Tryano. Tryano is a multi-brand concept...

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Business|Interview

Bugatti CBO Florian Wortmann: “We can all be spared for two or three months”

Fashion moves so quickly that pressing the ‘pause button’ seems almost impossible. Taking time off, however, can help one return full of energy and new ideas. Nevertheless, the topic still seems to be a taboo in the industry, especially for executives. Florian Wortmann, chief brand officer at the German brand Bugatti, has taken at least a short...

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Business|Interview

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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Business|Interview

8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

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Fashion |Interview

Merryl Tielman: “I design innovatively, but not pretentiously”

Designer Merryl Tielman began her career as a creative exploring her path at the Rietveld Academy. After one year of fashion design, she switched to audiovisual studies, stating: “I felt limited in fashion.” Several jobs and a footwear design course later, it turned out she was closer to her calling than she had realised. She started making bags...

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Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

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Business|Interview

Scotch & Soda's return to the high street: 22 stores reopened in Europe as global rollout continues

Since the bankruptcy of its European retail division in 2024, high streets across the region have been without Scotch & Soda. Now, however, under the ownership of US investment company Bluestar Alliance, stores have already reopened across Europe. In conversation with FashionUnited, Sander Born, chief sales director at Scotch & Soda, shares...