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Hype products, collaborations and outerwear: What chinese consumers want

Chinese consumers have been faced with an unstable economy and ever-new challenges since the pandemic. This is also reflected in their shopping behaviour. Although uncertainties such as the trade dispute with the US and the real estate crisis are putting additional strain on consumers and dampening consumer sentiment, private households seem to...

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Business|Interview

Spanish entrepreneurship in Dubai: Montroi

Invited by the Dubai Fashion Week organisers, FashionUnited travelled to the most cosmopolitan emirate of the United Arab Emirates. We wanted to discover how fashion is experienced there and to understand the social, business, commercial and economic realities attracting a growing number of foreigners and international brands. These brands and...

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Business|Interview

Barefoot shoe brand Blusun: '15 years ago there were three competitors, today there are 150'

The barefoot shoe market is booming and represents a strong growth area within the footwear segment. The founders of the German barefoot shoe brand Blusun explain why barefoot shoes are so successful and how the segment has developed in recent years. Barefoot shoes are one of the few dynamically growing segments within the footwear market, which...

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Business|CEO Interview

Premiumisation and North American expansion mark PdPaola's 10 years

On the verge of celebrating its tenth anniversary, the Spanish jewellery firm PdPaola, created by siblings Paola and Humbert Sasplugas, is at a decisive moment in its global evolution. Under the leadership of Jason McNary, appointed CEO of the North American subsidiary in August 2024, the company has completed its first year of operations in the...

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Business|Interview

Italian luxury retailer Nugnes: Why it is now the time for courage and growth

The Italian family business Nugnes, with roots in tailoring and the opening of their first menswear boutique in 1956, is taking a step forward. This hybrid fashion retailer – with a range from classic luxury brands to streetwear-oriented collections – bolstered its expansion last month with the acquisition of the traditional luxury retailer...

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Fashion |Interview

Future expectations of trainee fashion designers: Meet four students

What do tomorrow's fashion designers dream of? Four young twenty-somethings, graduates of the Bachelor of Fashion Design and Pattern Making programme at Mod'Art International Paris, share their doubts, ambitions and relationships with the professional world. Between creative passion, desires for freedom, ecological awareness and entrepreneurial...

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Fashion

Integrating AI into the organisational structure: Are companies at Pitti ready?

Global spending on artificial intelligence (AI) is expected to more than double by 2028, reaching 632 billion dollars, according to the International Data Corporation (IDC) Worldwide AI and Generative AI Spending Guide. Additionally, as Jorge Amar, senior partner at McKinsey, highlights in a report, "we are entering a world where we will have to...

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Fashion |Interview

Fewer compromises and more clarity: Buyers at German retailer Apropos share insights for SS26

The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...

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Business|Interview

Oberalp Group’s new head of sales on the outdoor market and women in leadership

The outdoor market was one of the winners during the pandemic because people were drawn outside. However, the current consumer slump is hitting the industry as hard as anyone, and it requires courageous steps, especially from sales. We talked to the newly appointed senior sales manager of the Oberalp Group for the DACH region, Irina Andorfer,...

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Fashion |Interview

JCA Class of 2022: MA Graduate - Noon Khouri

Earlier this month the first cohorts of Jimmy Choo’s JCA | London Fashion Academy’s MA Fashion Entrepreneurship in Design and Brand Innovation course showcased their debut collections. Noon Khouri opened the show with her nomadic, inclusive and upcycled denim brand, Angels Wear Nada, described as the “new eco-friendly alternative, battling the...

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Business|Interview

Primark Germany head: “We are not immune to inflation”

Since its founding in 1969, Primark has stood for affordable clothing. In this context, the Irish clothing retailer often faces criticism, especially when it comes to the issue of sustainability. The company wants to get rid of this rather bad reputation and introduced its sustainability strategy in September. It stipulates, among other things,...

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Retail

Ship from store: how specialist retailer BabyOne involves its franchise partners in online retailing

How does one build up a uniform online business as a stationary retail chain without putting one’s own franchise partners in a bind? German BabyOne specialty store chain with over 30 of its own stores and 73 partner stores, has found its very own solution. At the end of 2019, just a few months before the outbreak of the pandemic, owner-operated...