Ivy Park news and archive

Video: Adidas x Ivy Park collection

In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas

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Fashion

Ivy Park hints at new cowboy-themed collection

Beyoncé’s new Ivy Park line will be going down the wild west route for its upcoming collection. The brand, once again collaborating with Adidas, began hinting at the cowboy theme through its Instagram, posting imagery of all-denim looks and the usual sportswear pieces. The campaign will centre specifically around Black cowboy and rodeo culture,...

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Retail

“Icy Park” by Beyonce x Adidas is hot on StockX

The third collaboration of pop star Beyonce with sportswear giant Adidas, ”Icy Park”, which launched on 19th February, has already been able to generate brisk demand on resale platform StockX, including earlier drops. Some pieces from the collection - such as the reversible monogram bucket hat - sold out within 48 hours. This led to brisk demand...

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Retail

“Icy Park” by Beyonce x Adidas is hot on StockX

The third collaboration of pop star Beyonce with sportswear giant Adidas, ”Icy Park”, which launched on 19th February, has already been able to generate brisk demand on resale platform StockX, including earlier drops. Some pieces from the collection - such as the reversible monogram bucket hat - sold out within 48 hours. This led to brisk demand...

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Fashion

Adidas and Beyonce present third Ivy Park collection „Icy Park“

US pop star Beyonce has collaborated with sportswear giant Adidas for the third time on a joint collection as part of their ongoing Adidas x Ivy Park collaboration. The latest creation by the creative partner and the sports brand is called “Icy Park” in reference to the alpine-ready silhouettes with classic streetwear elements. The collection...

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Featured

Fashion

Adidas x Beyoncé, why this collaboration matters

On Saturday, 18 January, the highly anticipated Adidas and Beyoncé’s Ivy Park collaboration will release its first drop. Little has been announced in the way of product, although it has been confirmed by Adidas that there are two collections, one Adidas x Beyoncé and the other by B’s fashion label Ivy Park. There will be athleisure and...

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Fashion

Beyoncé's Ivy Park line announces Adidas collaboration

Beyoncé is relaunching her athleisure Ivy Park brand as a sole owner after buying out former business partner Philip Green, and with the relaunch comes a new collaboration. Ivy Park and Adidas will come together on a Spring 2020 capsule collection of gender-neutral performance apparel, footwear and accessories. According to a press release, the...

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Featured

Fashion

The rise of the celebrity creative director

LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help design a single collection, fashion companies are now forming long-term partnerships with them, appointing them to roles such as “creative partner”, “...

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People

Beyoncé switches Ivy Park from Arcadia Group to Adidas

American popstar Beyoncé has joined forces with German sportswear label Adidas. She will be a creative partner for the brand, helping them to design new products in the footwear and apparel categories. She will also re-launch her athleisure label Ivy Park with Adidas, after parting ways with former partner Arcadia Group in November, following...

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