Jeans Redesign news and archive

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Fashion

New brands, manufacturers and fabric mills join Jeans Redesign initiative

A number of new brands, manufacturers and fabric mills have joined the Ellen MacArthur Foundation’s Jeans Redesign initiative, and in doing so have pledged to meet guidelines setting out minimum requirements on garment durability, material health, recyclability and traceability. The latest brands to join the project, which was launched in July...

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Fashion

Make Fashion Circular launches Jeans Redesign

Leading fashion brands and manufacturers including H&M, Gap and Tommy Hilfiger have teamed up with Make Fashion Circular, an initiative from the Ellen MacArthur Foundation, to introduce Jeans Redesign, new guidelines that will help make the denim process more sustainable and environmentally friendly. The Jeans Redesign guidelines have been put...