JFWO news and archive

Japan: A guide to spring/summer 2026 fashion and textile trade shows

Trade shows provide a unique opportunity to experience Japan's traditional techniques and craftsmanship. They also serve as a platform for connecting with domestic buyers and brands, and for building networks with industry professionals from Europe, the US, and Asia. As the season begins in earnest from March, early consideration of exhibiting...

Fashion

Yoke presents first solo show in Paris after winning Fashion Prize of Tokyo

Yoke, winner of the Fashion Prize of Tokyo, held its first solo fashion show in Paris yesterday, January 22. The award is hosted by the Japan Fashion Week Organization (JFWO) to promote Japanese brands internationally. The show took place amidst the bustling Paris Men's Fashion Week. The brand name 'Yoke' is derived from the term for a piece of...

Fashion Partner Content

Rakuten and Japan Fashion Week Organization Announce Partnership Agreement for TOKYO Fashion Week

Rakuten to become headline sponsor for Tokyo Fashion Week. “Rakuten Fashion Week TOKYO” to be held in October 2019. Tokyo, August 1, 2019 – Rakuten Inc. and the Japan Fashion Week Organization (“JFWO”) today announced that the two organizations have formed a partnership which will make Rakuten the headline sponsor for TOKYO Fashion Week. Based...