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Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

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Fashion

KappAhl to launch new childrenswear brand in February

Swedish fashion retailer KappAhl is launching a new “playful” childrenswear brand, Minories in February 2021. As it looks to consolidate its position as a retailer of “good children’s clothes,” following on from the success of its Newbie brand. The childrenswear brand has been developed in-house to cater for 0 months to 8-year-olds, aimed at...

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