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‘See now, buy now’ sees an industry divided as Italy’s Fashion Chamber rejects instant fashion

London - Debate concerning the current affairs of the fashion system has resulted in the rise of the direct-to consumer business model. Whilst a number of global fashion houses, such as Burberry, Vetements, Tom Ford and Tommy Hilfiger, have announced their intentions to break away from the traditional calendar to cater to consumers need for...

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Fashion

Fashion films: the next step in brand story-telling?

The fashion industry produces hundreds of short films each year featuring the latest collections and although the majority these shorts are little more than glorified advertisements, there are a number of labels who are using the medium to take their story-telling to the next level. A cleverly thought out advertisement campaign centered around...

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Fashion |REVIEW

Flowers dominant the catwalks of Paris Haute Couture Week

Following the days of menswear fashion shows in Paris, haute couture collections took the catwalks from Tuesday to Thursday. Despite the event's overall extravaganza, the number of visitors attending the shows was less than the previous edition. Hotels in the area reported a 9 percent decline in guests during Paris Fashion Week, which was most...

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