Kickers news and archive

Kickers, San Marina, Pataugas: Chaussea's vertical integration strategy

By acquiring Kickers the French retail giant Chaussea is making more than just an opportunistic purchase. The Lorraine-based group has secured a 50-year-old brand, confirming the emergence of a strategic 'distributor-operator' model. This model allows for the vertical integration of struggling assets, fully leveraging the power of its 650-store...

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Fashion

Kickers places spotlight on 50 creatives in new campaign

To celebrate its 50th anniversary, footwear brand Kickers is highlighting 50 creatives that it states “will shape their respective industries over the next 50 years”. Called the Kickers: Class of ’50, the list places a spotlight on a range of creatives from DJ’s to designers, art curators to dancers and editors, including Leanne Elliot Young of...