Kidswear news and archive

Jack & Jones opens first Belgian kidswear store

Danish menswear brand Jack & Jones has debuted its kidswear concept in Belgium. The brand has opened the world's first Jack & Jones Kids store in the Docks Bruxsel shopping centre. This kidswear concept specifically targets children aged eight to 16. Jack & Jones describes the target audience as “young denim fanatics”. "With the opening of our...

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Business

CP Company in agreement with Altana for kidswear

Tristate International Sa, licensee of the CP Company brand, joins forces with the Altana Group with a long-term licensing agreement for the creation, production and global distribution of clothing for the CP Company undersixteen children's line. The product, reads a note, will be the result of the Altana Group's experience in managing the kids...

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Fashion

Puzzleware: The importance of kid’s involvement in garment creation

Children and their position in fashion is an element that is often easily overlooked in a world that is dominated by adult-centred creation. However, a new wave of DIY trends has sparked a revival of at-home crafts that gets people of all ages busy. Maija Nygren is one of those who has fully integrated this trend into her one-woman design...

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Fairs

In pictures: Pitti Immagine Bimbo 93

The 93rd edition of Pitti Immagine Bimbo took place in Florence’s Fortezza da Basso from June 30 to July 2, with more than 100 exhibitors present physically. The kidswear and lifestyle fair was organised as a concept store in the Quartieri Monumentali and Padiglione delle Ghiaie spaces, presenting for the first time some ‘families’ collections...

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Kids' wear Fashion Trendbook SS22 by Peclers Paris

We wanted to give our point of view on kids’ wear and the kid market SS22 despite the very sensitive context and our lack of visibility in the future. For us, it’s an opportunity as a creative agency to give some perspective and some ideas for change as well as hope and optimism. We think that on a global scale there is a gap between families...

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Business

Disana children’s fashion: From eco-niche to trend brand

When the German children’s brand Disana was founded, eco-fashion for children was purely a niche product. Things have changed a great deal since then. Today, the brand has conquered the wardrobes of 0 to 6-year-olds. Disana works almost exclusively with organic wool and produces wool overalls, jackets, trousers and accessories as well as light...

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Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

Fashion

Browns to launch kidswear this summer

Luxury boutique retailer Browns is launching kidswear with more than 35 brands from the established to the next generation, alongside what it calls “cult-kidswear favourites”. Browns Kidswear will feature apparel and accessories from newborn through to 16 years, “all with a Browns twist,” explained the retailer in a press release, including a...

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Fashion |In Pictures

Rejina Pyo launches first kidswear collection

London Fashion Week favourite Rejina Pyo has launched her first childrenswear collection catering for girls and boys aged between 2-8 years old. The Rejina Pyo Kids collection reflects the mainline aesthetic with a fun colour palette and playful details, including printed dresses reminiscent of Pyo silhouettes and featuring mini custom-designed...

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Fashion

Kid's fashion platform Mini Mode to launch virtual runway show during LFW

Mini Mode - Global Kids Fashion Week has announced it will launch its first virtual runway show during London Fashion Week in February. Founded by UK childrenswear designer Amanda Rabor, Mini Mode focuses on kid’s fashion, from toddlers through to teens. The upcoming virtual show will mark the 6th edition of the event since it debuted in...

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Fashion

KappAhl to launch new childrenswear brand in February

Swedish fashion retailer KappAhl is launching a new “playful” childrenswear brand, Minories in February 2021. As it looks to consolidate its position as a retailer of “good children’s clothes,” following on from the success of its Newbie brand. The childrenswear brand has been developed in-house to cater for 0 months to 8-year-olds, aimed at...

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Fashion

Mango launches Teen category for ages 11-15

Mango has extended its kidswear category to include adolescents aged 11 to 15. The new Teen category has a focus on casualwear, “while leaving room for personal expression among this age group, as they begin to define their own style”. The collection also features formal lines. Mango Teen has initially launched in selected stores in several...