Launchmetrics news and archive

Lyst x Launchmetrics: media's impact on fashion weeks in figures

At a time of worldwide social media usage and lightning fast livestreams a question arises: how do these factors impact the unchanged, traditional fashion weeks, and how is that impact made? Data research agency Launchmetrics and fashion search engine Lyst researched this issue. The conclusion: fashion weeks still remain relevant for brands. In...

Business

Launchmetrics acquires fashion content creator IMAXtree

Launchmetrics, the marketing platform and data analytics solution for the fashion, luxury and beauty industries, has acquired visual content creator IMAXtree. This marks the company’s first acquisition since its 50 million dollar fundraising in September 2018 as part of its strategy to build the most comprehensive, vertical data asset in the...

Business

Launchmetrics launches C-suite platform to measure ROI on marketing campaigns

Launchmetrics, the data analytics firm for the fashion and beauty industries, has announced the release of a new tool, Insights by Launchmetrics, to help C-level executives decide where to allocate their marketing investments. Using Launchmetrics’ Media Impact Value (MIV) algorithm, which attributes a monetary value to media exposure, marketers...

Fashion

These are the brands that got the most exposure from Met Gala

Dressing a celebrity for the Met Gala, the annual fundraiser for the Costume Institute of the Metropolitan Museum of Art in New York, always means increased media exposure for a brand. However, some outfits generate more buzz than others, leading some brands to get more return on their Met Gala investment. Data analytics firm Launchmetrics has...

Fashion Featured

Dior generates more buzz than Chanel on Paris Fashion Week

Everybody knew Chanel would be the center of attention on Paris Fashion Week, given the unfortunate circumstances of Karl Lagerfeld’s passing. Even so, Dior managed to score the most relevant media placements during the event, according to data analytics firm Launchmetrics. Although Chanel was by far the most-talked-about brand of the season,...

Fashion

Launchmetrics: Ralph Lauren benefitting the most from fashion week exposure

Fashion weeks are a great opportunity to generate buzz around a brand, but who’s doing it best? Launchmetrics, a data analytics firm focusing on the fashion, beauty and luxury sectors has measured the impact of 400 runway shows during last season’s Paris, Milan, New York and London fashion weeks and concluded that Ralph Lauren is the brand...

Business

Launchmetrics teams up with Pinterest to provide data to brands and influencers

Launchmetrics, the data insights company specializing in the fashion, beauty and luxury markets, has partnered up with Pinterest to educate brands and influencers on how to best use the visual search platform to gain insights into their audiences, find the right partners to work with and increase the reach and engagement of their campaigns. “...

Fashion Featured

Is there a future in dedicated men’s fashion weeks?

New data from Launchmetrics states that brands must evaluate the costs of organising two shows per season for menswear and womenswear, putting a spotlight on whether there is a future for dedicated men’s fashion weeks. In ‘The State of Menswear 2019: A Data Analysis of Men’s Fashion Weeks’ report, Launchmetrics explains that the rise of...

Fashion Partner Content

Launchmetrics, the leading marketing platform in fashion, luxury and cosmetics

Celebrity endorsements and brand partnerships have been the traditional formats to promote and launch new products for decades; however, technology and social media has revolutionized the way fashion, luxury and cosmetic brands approach marketing. Growing up in a globalized and digital world, today’s consumers are digital savvy and brands are...

Fashion

Paris Fashion Week by the numbers

Which brands got the most exposure during the last Paris Fashion Week? Which voices were the most influential? Data analytics firm Launchmetrics analyzed the impact of media placements across all channels (online, social, print) to find out the main trends. The results are summarized in the infographic below. Infographic by Heidi Law, edited by...

Fashion Featured

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability in the apparel industry, according to a new study by data analytics platform Launchmetrics. Vegan luxury label Stella McCartney came third. While...

Fashion

The #TheFerragnez wedding media impact value hits 36 million dollars

The wedding between celebrity influencer and accessories designer Chiara Ferragni and Italian rapper Fedez on September 1, dubbed #TheFerragnez, generated a total audience-driven Media Impact Value (MIV) of 36 million dollars across online and social, according to data released from Launchmetrics. Ferragni, who has more than 14.5 million...