Lee Jeans news and archive

Lee Jeans announces new water-saving dye technique

Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges. The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process. While...

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Kontoor Brands Q1 revenues hit by Covid-19

Kontoor Brands is the latest company to reveal the impact Covid-19 has had on its first quarter results. The company, whose portfolio includes brands Wrangler and Lee, saw revenue drop 22 percent to 504 million dollars year-on-year as stores were forced to close and shoppers advised to stay indoors. US revenue decreased by 16 percent on a...

Fashion

Lee Jeans launches fully biodegradable denim capsule collection

Lee Jeans has launched a capsule collection of denim pieces that can be composted when they are no longer wanted. The aptly named Back to Nature collection comprises four items: For men, the brand’s classic Rider jacket and Rider jeans in a rigid ecru denim. For women, an elongated and belted version of the Rider Jacket and wide-leg jeans in...

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Business

Levi's and Kontoor Brands react to reports of sexual abuse in garment factories

Levi Strauss & Co., Kontoor Brands - which owns Wrangler and Lee jeans - and The Children’s Place have all pledged to crack down on gender-based abuse in Lesotho garment factories after an investigation found women were being coerced into having sex in order to keep their jobs. The major fashion brands will be taking part in a pilot programme...

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Fashion

Lee Jeans to partner with Cushnie et Ochs for 2018

Denim brand Lee Jeans is teaming up with ready-to-wear label Cushnie et Ochs on its Body Optix line of denim, which is designed to visually flatter the female body. Announced during New York Fashion Week as Cushnie et Ochs celebrated its 10th-anniversary catwalk show, the collaboration will see the two brands combining “cutting-edge innovation...