Levi’s news and archive

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Business

Levi Strauss swings to full-year loss, sales improve in Q4

Levi Strauss swung to a loss last year as store closures hit revenue, but the US denim company saw a “significant sequential improvement” in Q3 sales. For the year to 29 November, the business reported a net loss of 127 million dollars, compared to net income of 395 million dollars a year earlier. The company saw a 23 percent drop in full-year...

People

Levi Strauss & Co. names Elliott Rodgers as new board member

Levi Strauss & Co has announced the appointment of Elliott Rodgers to its board of directors, effective immediately. Rogers is currently chief information officer at Ulta Beauty, a role he’s been in since September after having held several supply chain roles since joining the company in November 2013. Prior to joining Ulta Beauty, Rodgers was...

People

Levi Strauss announces leadership changes amid digital drive

Levi Strauss & Co has announced a number of changes to its leadership team as it looks to accelerate its digital transformation. The US heritage brand has promoted its chief marketing officer Jen Sey to brand president. “The Levi’s brand organization will bring together marketing, design, merchandising and brand experience to drive a center-led...

BusinessFeatured

Levi Strauss reports better-than-expected sales boosted by e-commerce

Levi Strauss & Co reported better-than-expected sales for the third-quarter on Tuesday, with online revenue soaring 52 percent during the period. Net revenue at the company fell 27 percent on a reported basis to 1.06 billion dollars, largely due to Covid-19-related store closures, while net income fell 78 percent to 27 million dollars. But those...

Retail

Levi’s opens circular-focused concept store in Soho London

US denim label Levi’s has opened a new concept store in Soho London with a focus on sustainability and circularity. The brand said the two-floor store will act as a “new blueprint for an in-store consumer experience”, and features a made-to-measure Lot No.1 bespoke denim service; Levi’s Vintage Clothing, a premium line creating new...

Fashion Featured

Ganni launching rental denim collaboration with Levi’s

Danish fashion brand Ganni is teaming up with Levi’s on an exclusive rental only capsule collection, which will be available through Ganni Repeat. The Ganni and Levi’s ‘Love Letter’ collaboration will feature three staple denim pieces, a button-down shirt, 501 jeans and a shirt dress, all of which have been made from upcycled vintage Levi’s and...

Fashion Featured

Levi’s unveils its most sustainable jeans to date

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent more than five years of research in circular denim design for the brand and will be available as part of its Wellthread line in the classic 502 tapered...

Fashion

Levi’s launches new summer collection with Peanuts

Levi’s is launching their latest collaboration with Snoopy and the gang for summer 2020, a limited-edition collection revolving around T-shirts and sweatshirts. The unisex Levi’s x Peanuts collection, launching this month, features an array of Peanuts graphics, including Snoopy returning a tennis serve, punting a soccer ball, racing his pal...

BusinessFeatured

Nike named “most valuable” apparel brand again

Sportswear giant Nike has claimed the title of the world’s “most valuable” apparel brand for the sixth consecutive year, however, the Brand Finance Global 500 report also revealed that brands across apparel will be impacted by the Covid-19 pandemic and stand to lose up to 20 percent of their brand value. The report reveals that the world’s 500...

Fashion

Levi Strauss & Co pledges three million dollars to Covid-19 relief efforts

Levi Strauss & Co has committed three million dollars to help Covid-19 relief efforts, with the funds focusing primarily on employees, community partners and supply chain workers. As part of the initiative, the company is working with partner organisations in a number of sourcing countries to provide a series or grants focused on public health...

Culture

Levi’s launches virtual concert series to support artists

American denim brand Levi’s has launched a new program on its Instagram Live channel to support artists and musicians while encouraging watchers to stay at home during the time of COVID-19. The program, titled 5:01® Live, is hosted on the channel every weekday at 5:01 PST. The live program was created to showcase some of the brand’s favorite...