Licensing news and archive

Safilo becomes eyewear licensing partner of Victoria Beckham

Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...

Featured

Fashion

Gap looking to attract new audiences through licensing

Global fashion retail group Gap Inc. has appointed licensing leader IMG as its first-ever exclusive multi-brand licensing representative, as it eyes expansion with cross-category product extensions that will help it introduce new audiences around the world to its portfolio of brands. The new multi-year licensing deal will initially focus on Gap,...

Business

Inter Parfums licensed to create MCM fragrances until 2030

German luxury fashion house MCM has licensed Inter Parfums, Inc. to create, develop and distribute fragrances under its label for the next ten, possibly 14 years. The two parties have announced a ten-year licensing agreement, which includes a four-year automatic renewal option, that could potentially extend the license through December 31, 2034....

Business

Marcolin Group and Emilio Pucci renew licensing agreement through 2024

Marcolin Group will continue designing, producing and distributing Emilio Pucci-branded eyewear through 2024. The two parties have renewed their licensing agreement for five more years. Emilio Pucci sunglasses have been exclusively produced and distributed by Marcolin Group since 2015. The eyewear company has continued to embody Emilio Pucci's...

Business

Karen Millen signs worldwide footwear license agreement with Pentland Brands Limited

British brand Karen Millen has appointed Pentland Brands Limited, a division of Pentland Group, as its global footwear license partner. The partnership will allow for Karen Millen to expand its footwear line and make the shoes available for sale at more retailers around the world. Currently, Karen Millen shoes are only available at the brand’s...