Lingerie news and archive

Soma launches Bodify smart bra based on three years of consumer research

Lingerie brand Soma surveyed 1,500 women over the course of 3 years to create what it believes is the smartest bra on the market, the Bodify, launching today. During an exclusive 2-day pop-up event in NYC, FashionUnited spoke to Holly Wilson, Vice President of Design at Soma Intimates, about common bra-shopping challenges, or “brablems” as the...

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Lingerie brand Honey Birdette acquired by Playboy owner

Playboy owner PLBY Group has entered into a definitive agreement to acquire luxury lingerie and lifestyle brand Honey Birdette for 333 million US dollars (240 million pounds) in cash and stock. “We are extremely excited to welcome Honey Birdette to PLBY Group,” said the group’s CEO Ben Kohn in a release. “We strongly believe in the power of...

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Delta Galil Industries to merge lingerie brands

Delta Galil Industries is strategically merging its Bare Necessities and Brayola divisions to create an “enhanced” women’s intimates marketplace. The two lingerie brands will be housed under BareNecessities.com as Delta Galil Industries looks to strengthen its position on the global intimates market while also highlighting each brand’s...

Fashion

Even French lingerie is embracing lingerie's shift to comfort

It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality. The very word "lingerie" is a French export -- used from Japan to Holland to Brazil -- but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive...

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Bravissimo secures multi-million-pound funding package from NatWest

Lingerie retailer Bravissimo has scaled up its online presence and customer service after securing a multi-million-pound funding package from NatWest to navigate the Covid-19 pandemic. In a statement, Bravissimo, said that it has used the working capital support from NatWest to support ongoing investment in warehouse operations and customer...

Fashion

Livy launches luxury French lingerie with extreme detail

Under soft light and in concentrated silence, seamstresses at a workshop in the heart of Paris carefully assembled fine Calais lace, embroidering it with onyx beads and sequins in delicate motifs. A couture bra takes two days to create, a bustier three. Corsets, meanwhile, require "real expertise, it's very French," according to Amandine and...

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Support without the underwire: The knitted bra revolution from Soft Revolt

Many women will recognize it, the feeling of a pinched underwired bra. After a long day at work, a hot city walk or a far-flung flight, the first reflex is usually: off with that thing. Nowadays, more and more women, including many millennials, prefer bralettes over wired bras. But for women with cup D or higher, the soft bralette often offers...

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Eats Channel launches lingerie label

Eats Channel, the all-video social media platform that shares influencers and models indulging in their favourite food to music, has launched a lingerie label, Eats Lingerie. The debut collection, ‘Black Cherry’, comprises of a bra, garter belt, g-string and nipple pasties crafted from black eyelash lace, soft satin trims and finished with...

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Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnson announced the immediate closure of all ‘non-essential’ stores across the country...

Fashion

Janet Reger Lingerie launches new diffusion line

British lingerie brand Janet Reger has signed a new global licensing deal with Hong Kong-based Hoplun, one of the World’s largest lingerie and swimwear producers. The move the brand explained in a statement will allow the 50-year old London-based label to “democratise its lingerie offer on a global scale” with its new diffusion line, Janet Reger...

Fashion

Paloma Casile puts finishing touches on eco-friendly lingerie line

In a tiny workshop in central Paris, Paloma Casile adding final details to eco-friendly lingerie collection that she hopes will catch on at an international show a few days hence. Below her chic little shop on the Rue du Jour, the designer pieces together bits of lace, sometimes combined with lurex, taking care to gather up scraps to be used in...

Fashion

Eberjey named Designer of the Year for 2020 by Salon International de la Lingerie

American lingerie, loungewear and sleepwear brand Eberjey has been awarded the title of Designer of the Year 2020 by the leading global trade show for lingerie and swimwear, Salon International de la Lingerie. The intimate apparel brand will be awarded for its work in Paris on Jan. 18, according to an announcement from Eberjey. “It is an honor...