Lingerie news and archive

Brazilian lingerie brand Nayane posts 30 percent growth in H1

Brazilian lingerie brand Nayane has seen significant growth in the first half of 2025, with revenue increasing by 30 percent compared to the same period last year. This strong performance continues a trend of double-digit growth since 2023, when the company's revenue grew by 22 percent. Production and unit sales have also surged by 41 percent, a...

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Soma launches Bodify smart bra based on three years of consumer research

Lingerie brand Soma surveyed 1,500 women over the course of 3 years to create what it believes is the smartest bra on the market, the Bodify, launching today. During an exclusive 2-day pop-up event in NYC, FashionUnited spoke to Holly Wilson, Vice President of Design at Soma Intimates, about common bra-shopping challenges, or “brablems” as the...

Lingerie brand Honey Birdette acquired by Playboy owner

Playboy owner PLBY Group has entered into a definitive agreement to acquire luxury lingerie and lifestyle brand Honey Birdette for 333 million US dollars (240 million pounds) in cash and stock. “We are extremely excited to welcome Honey Birdette to PLBY Group,” said the group’s CEO Ben Kohn in a release. “We strongly believe in the power of...

Delta Galil Industries to merge lingerie brands

Delta Galil Industries is strategically merging its Bare Necessities and Brayola divisions to create an “enhanced” women’s intimates marketplace. The two lingerie brands will be housed under BareNecessities.com as Delta Galil Industries looks to strengthen its position on the global intimates market while also highlighting each brand’s...

Even French lingerie is embracing lingerie's shift to comfort

It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality. The very word "lingerie" is a French export -- used from Japan to Holland to Brazil -- but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive...

Bravissimo secures multi-million-pound funding package from NatWest

Lingerie retailer Bravissimo has scaled up its online presence and customer service after securing a multi-million-pound funding package from NatWest to navigate the Covid-19 pandemic. In a statement, Bravissimo, said that it has used the working capital support from NatWest to support ongoing investment in warehouse operations and customer...

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Livy launches luxury French lingerie with extreme detail

Under soft light and in concentrated silence, seamstresses at a workshop in the heart of Paris carefully assembled fine Calais lace, embroidering it with onyx beads and sequins in delicate motifs. A couture bra takes two days to create, a bustier three. Corsets, meanwhile, require "real expertise, it's very French," according to Amandine and...

Support without the underwire: The knitted bra revolution from Soft Revolt

Many women will recognize it, the feeling of a pinched underwired bra. After a long day at work, a hot city walk or a far-flung flight, the first reflex is usually: off with that thing. Nowadays, more and more women, including many millennials, prefer bralettes over wired bras. But for women with cup D or higher, the soft bralette often offers...

Eats Channel launches lingerie label

Eats Channel, the all-video social media platform that shares influencers and models indulging in their favourite food to music, has launched a lingerie label, Eats Lingerie. The debut collection, ‘Black Cherry’, comprises of a bra, garter belt, g-string and nipple pasties crafted from black eyelash lace, soft satin trims and finished with...