Loungewear news and archive

Fabletics to launch first lifestyle range, Velour

Fitness and activewear retailer Fabletics has revealed its first lifestyle range, Velour, in a campaign starring actor Vanessa Hudgens. Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line comes in five colours complimented with soft materials and “unexpected silhouettes” in a bid to redefine loungewear. “This Velour...

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Comfort is in: how a year in loungewear is shaping trouser trends

People are not ready to ditch the sweatpants - at least not entirely. As ordinances on social distancing and facial coverings begin to lift and people return to their pre-pandemic routines, clothing trends indicate that consumers prefer the comfort of the loungewear they had been wearing during lockdown. “Comfort became a key priority for people...

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Comfort is in: how a year in loungewear is shaping trouser trends

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Pajama’s apparel industry’s value to triple by 2027

Since the pandemic started, sales of pajamas, loungewear and comfortable clothing fitting for stay-at-home and work-from-home new routines have exploded. Recent research estimates the pajama global industry will be worth three times more by 2027. Market research firm NPD Group has told ‘Business Insider’ that pricier pajamas – costing 50 dollars...

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Formalwear brand Hawes and Curtis steps into loungewear

British heritage brand Hawes and Curtis has launched its first loungewear collection in response to an increasing demand for more casual apparel during the pandemic. The brand, which normally specialises in formalwear, will now be selling elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in 100...

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Annual review: 2020 fashion in five major themes

Fashion is ever changing in color and style - but at the end of the year there are always a few patterns that can be found. What were they in 2020? FashionUnited summarizes the fashion of an eventful year in five central themes. Digitization: from online shopping to virtual fashion weeks The most remarkable trend in fashion was undoubtedly the...

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'Flexi-wardrobe' on rise in UK as comfort trumps formality

Following huge shifts in the way people live and work in recent months due to Covid-19, new data reveals that 49 percent of UK adults now own more ‘relaxed’ clothes than ever before as they embrace a ‘flexi-wardrobe’. With much of the nation abruptly thrown into a new normal of home-working and virtual social events, 28 percent of people now...

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Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnson announced the immediate closure of all ‘non-essential’ stores across the country...

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5 ways designers should approach their collections in times of crisis

We are now in the fourth month of a global battle against Covid-19, and what has officially been termed a pandemic of unprecedented scale. What does that mean for fashion designers who must create next season’s collections? How can they interpret the zeitgeist, bringing sensitivity to consumer’s needs but still deliver newness and meet the goals...

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MCM launches gender-neutral lounge and sleepwear collection

Luxury lifestyle and accessories brand MCM has expanded into leisurewear for those at-home moments with its first-ever Lounge & Sleepwear collection. According to an announcement from the company, the collection is rooted in “the brand’s travel heritage and interpreted for the modern nomad.” With comfort at its focus—and the bold, colorful...