loungewear news and archive

Formalwear brand Hawes and Curtis steps into loungewear

British heritage brand Hawes and Curtis has launched its first loungewear collection in response to an increasing demand for more casual apparel during the pandemic. The brand, which normally specialises in formalwear, will now be selling elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in 100...

27 Jan 2021

Fashion

YOOX | NEW MENS LOUNGEWEAR

LAUREN SIMON SENIOR ACCOUNT EXECUTIVE- FASHION PURPLE 27-29 Glasshouse Street | London | W1B 5DF D: +44 207 434 7000 | M: +44 7894 226 222 IG: @PurplePR www.purplepr.com LONDON / NEW YORK / LOS ANGELES / MIAMI / HONG KONG Please find our Privacy Policy here.

13 Jan 2021

Fashion

Annual review: 2020 fashion in five major themes

Fashion is ever changing in color and style - but at the end of the year there are always a few patterns that can be found. What were they in 2020? FashionUnited summarizes the fashion of an eventful year in five central themes. Digitization: from online shopping to virtual fashion weeks The most remarkable trend in fashion was undoubtedly the...

30 Dec 2020

Fashion

'Flexi-wardrobe' on rise in UK as comfort trumps formality

Following huge shifts in the way people live and work in recent months due to Covid-19, new data reveals that 49 percent of UK adults now own more ‘relaxed’ clothes than ever before as they embrace a ‘flexi-wardrobe’. With much of the nation abruptly thrown into a new normal of home-working and virtual social events, 28 percent of people now...

7 Oct 2020

Fashion

Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...

9 Apr 2020

Fashion

5 ways designers should approach their collections in times of crisis

We are now in the fourth month of a global battle against Covid-19, and what has officially been termed a pandemic of unprecedented scale. What does that mean for fashion designers who must create next season’s collections? How can they interpret the zeitgeist, bringing sensitivity to consumer’s needs but still deliver newness and meet the goals...

23 Mar 2020

Fashion

MCM launches gender-neutral lounge and sleepwear collection

Luxury lifestyle and accessories brand MCM has expanded into leisurewear for those at-home moments with its first-ever Lounge & Sleepwear collection. According to an announcement from the company, the collection is rooted in “the brand’s travel heritage and interpreted for the modern nomad.” With comfort at its focus—and the bold, colorful...

14 Jan 2020