loyalty programs news and archive

Gap Inc. expands loyalty program across core brands

Gap has launched a new customer loyalty program in the U.S. and Puerto Rico, replacing its previous Bright Rewards program. The company's new loyalty initiative is available through each of its core brands, Old Navy, Gap, Banana Republic and Athleta, with points interchangeable through each. The program has a unique name for each brand: Navyist...

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Kohl's launches new customer loyalty program

Kohl's has announced the launch of its new Kohl's Rewards program, a loyalty service that is now available nationwide. This is the first program of its kind the retailer has offered. Previously, Kohl's offered rewards to its shoppers in the form of Kohl's Cash, which are store credits earned through certain purchases made during promotional...