Lunar New Year news and archive

Burberry launches online game to celebrate Lunar New Year

Burberry has launched a new online mobile game, called Ratberry, as part of the British luxury brand’s 2020 Lunar New Year campaign. In the game, which is available on Burberry’s website, players control a central character, Ratberry, who is inspired by the limited-edition Thomas Burberry Monogram motif in honour of the Year of the Rat. They...

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Lululemon launches collection to celebrate Chinese New Year

Chinese New Year is well on its way—Jan. 25, to be exact. As a result, Lululemon is encouraging its customers to get into the spirit with a special, limited edition 2020 Lunar New Year collection. The 21-piece capsule collection celebrates the celebratory holiday’s notion of introspection and refocus, featuring versions of the activewear brand’s...

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Ugg celebrates Lunar New Year with capsule collection

Though the year has already launched well into 2020, brands are embracing another annual celebration: the Lunar New Year, also known as Chinese New Year. In celebration, Ugg has launched a limited-edition capsule collection inspired by the globally celebrated East Asian holiday, which launches into the Year of the Rat on Jan. 25. Reimagining its...