Lyst news and archive

Chanel maintains lead in Lyst Index, Massimo Dutti is biggest climber of quarter

The second quarter was first marked by the climatic volatility of an unpredictable spring. It was later impacted by historic heatwaves that swept across Europe. Summer ultimately prevailed, influencing consumer habits. Flip-flops, sunglasses, lightweight garments and everything associated with holidays led searches on Lyst. The British fashion...

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Lyst: Metallics lead rising consumer interest in colour

British fashion search platform Lyst has analysed how shoppers' interest in colour is evolving. Its data indicates that metallic tones have gained the most ground in the last month. According to Lyst, metallics top the list with a +17 percent monthly increase. They are followed by white with a +14 percent increase, beige tones with +13 percent,...

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Fashion

Saint Laurent tops Lyst Index: The power of consistent brand vision

While this season's industry conversations revolve around new beginnings, the latest Lyst Index suggests consumers may be craving something else entirely: consistency. Amid creative reshuffles and collective realignments, one thing seems certain. The brands currently succeeding know exactly who they are and remain true to their vision. One such...

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Fashion

Lyst Index Q2: Miu Miu reclaims throne and footwear dominates global desire

In a global environment marked by geopolitical tension and signs of a possible recession, fashion consumption has not stopped. However, it has evolved to adapt to the conditions of an uncertain context. During the second quarter of 2025, consumers worldwide have shown an orientation towards strategic spending, with a strong emotional and...

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Fashion

Lyst Index: Gucci remains hottest brand, Nike jumps up rankings

Gucci has retained its position as the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, while Nike jumped up nine spots to take second place. Italian luxury label Gucci remained popular online in the first quarter of the year, with additional buzz being generated by a picture of Lady Gaga and Adam Driver on...

Fashion

Lyst x StockX ranking: those were the Top 10 sneakers of 2020

Fashion search engine Lyst and resale platform StockX have teamed up for their ranking of the most popular sneakers of 2020 and compiled their Top 10 Sneakers of 2020 list based on searches on Lyst and resales via StockX. Without wanting to give too much away, let us just note that Nike dominates the list and that Adidas’ Yeezy Boost 350 is not...

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Video: Lyst presents the biggest fashion trends of 2020

In this video, fashion search engine Lyst presents the biggest moments of 2020 and how they inspired this year’s fashion choices. Watch the video below. Video: Lyst via YouTube Photo credit: Lyst, Facebook

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Lyst Index: Gucci dethrones Nike as world's hottest brand

Gucci has been crowned the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, dethroning US sportswear giant Nike which topped the list in Q2. The Lyst 2020 Q3 index named Gucci the planet’s hottest brand in a quarter that saw the luxury Italian label livestream its Epilogue collection in July, with worldwide...

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Fashion

Lyst Index: Off-White, Balenciaga and Nike named world’s hottest brands

Off-White has retained its title as the hottest fashion brand on the planet for the third quarter in a row, with luxury Spanish label Balenciaga moving one spot up in the rankings to second place and US sportswear giant Nike leaping nine spots to third place. That’s according to the latest Index by fashion search platform Lyst which analysed the...

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Fashion

Lyst x Launchmetrics: media's impact on fashion weeks in figures

At a time of worldwide social media usage and lightning fast livestreams a question arises: how do these factors impact the unchanged, traditional fashion weeks, and how is that impact made? Data research agency Launchmetrics and fashion search engine Lyst researched this issue. The conclusion: fashion weeks still remain relevant for brands. In...

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Fashion

Off-White, Gucci belts and Moncler jackets named top searches in Q4 Lyst Index

Lyst has released its list of the hottest fashion brands and products based on consumer searches in the final three months of 2019, with Off-White, Gucci, and Balenciaga coming out on top. Off-White retained its crown as the hottest brand in the world according to The Lyst Index thanks to strong demand for the luxury-meets-streetwear brand’s...

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Fashion

Lyst Report: Activewear trends for 2020

Global fashion search platform Lyst has released its latest report, this time focusing on one of the largest growing trends of the decade: activewear. Titled “The State of Fitness Fashion,” the report comprises of information Lyst gathered from the online shopping behavior—which consists of searching, browsing, and buying—of more than 104...