Lyst Index news and archive

Chanel maintains lead in Lyst Index, Massimo Dutti is biggest climber of quarter

The second quarter was first marked by the climatic volatility of an unpredictable spring. It was later impacted by historic heatwaves that swept across Europe. Summer ultimately prevailed, influencing consumer habits. Flip-flops, sunglasses, lightweight garments and everything associated with holidays led searches on Lyst. The British fashion...

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Lyst Index: Chanel to Zara, the new desirability ranking

The Lyst platform has just published its quarterly index for the first quarter of 2026. As the company celebrates nearly a decade of trend analysis, this edition introduces a new methodology built around three fundamental pillars: “Desire, Demand, and Discovery”. This analytical overhaul highlights a new reality for buyers and industry...

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Fashion

Saint Laurent tops Lyst Index: The power of consistent brand vision

While this season's industry conversations revolve around new beginnings, the latest Lyst Index suggests consumers may be craving something else entirely: consistency. Amid creative reshuffles and collective realignments, one thing seems certain. The brands currently succeeding know exactly who they are and remain true to their vision. One such...

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Fashion

Lyst Index: Gucci remains hottest brand, Nike jumps up rankings

Gucci has retained its position as the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, while Nike jumped up nine spots to take second place. Italian luxury label Gucci remained popular online in the first quarter of the year, with additional buzz being generated by a picture of Lady Gaga and Adam Driver on...

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Fashion

Off-White, Gucci belts and Moncler jackets named top searches in Q4 Lyst Index

Lyst has released its list of the hottest fashion brands and products based on consumer searches in the final three months of 2019, with Off-White, Gucci, and Balenciaga coming out on top. Off-White retained its crown as the hottest brand in the world according to The Lyst Index thanks to strong demand for the luxury-meets-streetwear brand’s...