made to measure news and archive

Is Amazon about to disrupt the customised clothing market?

As far as global disruptors go, Amazon is at the top of the list. It has shaken up entire industries with its functional yet aesthetically bland e-commerce platform, disrupting – if not bulldozing - brick-and-mortar retail, groceries, even insurance and fashion. While the online behemoth firmly has its eyes on fashion’s luxury sector, it also...

Fashion Featured

Custom-fit womenswear can resolve many problems - why don’t more brands take part?

Most members of the womenswear industry will agree that the two biggest areas in need of evolution are sustainability and size inclusivity. Tech-based brand RedThread is looking to kill both birds with one stone. RedThread offers made-to-measure womenswear at a relatively affordable price point between 78 dollars for a custom T-shirt and 158...