• Home
  • Tags
  • Maidenform

Maidenform news and archive

Fashion

Maidenform’s new shapewear introduces Lycra FitSense to US

America’s leading shapewear brand Maidenform, owned by HanesBrands, has teamed up with Lycra for its new ‘Magic Slimming’ collection that features the targeted support of Lycra FitSense technology. The shapewear collection has been designed to offer a targeted, slimming profile without the need for bulky, sewn-in panels, instead the...

loading...