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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Business

How an NFC chip connects brand, product, retail and consumer

Swiss mountaineering specialist Mammut is the industry’s first to offer companies products with NFC technology, which promise consumers new services via an app. Mammut Connect works with an integrated NFC chip Already at the OutDoor trade fair last summer, there was talk about it, with the chip being integrated in some prototypes already, but...

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Fashion

Urban Outdoor: Mammut brings nature and fashion together

Even classic outdoor brands want to profit from the current outdoor boom in fashion and lifestyle. Brands like Mammut take a chance in Berlin as outdoor continues to trend. A brand debuted at July's Berlin Fashion Week that one would have never expected there a few months ago: Mammut. The Swiss outdoor brand presented its new line, Mammut Delta...

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