Marc O'Polo news and archive

These holiday campaigns are set to grab customers' attention

Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...

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Buying in lockdown: what brands expect from the FW21 order season

Fashion weeks are crucial for retail fashion buyers to connect with brands, seek out trends, feel garments, and assess inventory for the coming season. For this FW21 season, due to travel restrictions and lockdowns taking place worldwide, buyers have had to adjust to mostly digital shows and remote buying appointments. Retailers are under...