Marketing news and archive

Apple's new privacy controls will limit brands advertising

This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to...

Fashion

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

Fashion Featured

Why brands are turning to nano-influencers

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing. Many fashion brands are turning to nano-influencers, those with 1,000 to 10,000 followers, who’s audiences are dedicated and engaged, yet modest in size. One reason is that the past twelve months have impacted...

Fashion

'Love Letters from Britain': Walpole launches film series with BBC

A new series of short films will delve into the hearts and heritage of British luxury brands and made available on the BBC.com platform. A partnership between BBC StoryWorks and luxury trade body Walpole will promote British brands via a digital-first and unique series on British luxury. Called ‘Love Letters From Britain’, BBC StoryWorks will...

Fashion

Fashion’s Creative Directors Direct from Home

When the Covid-19 pandemic hit this spring, many fashion companies had to put their advertising campaigns on hold. It was no longer possible to gather creative teams—directors, photographers, models and crew--together in person, in studio or on site. And so, companies had to get creative quickly. Would you rather listen to this story? You can...

Podcast

The ABCs of Fashion Marketing During a Pandemic

“In my opinion, a campaign is really successful when it becomes part of the day-to-day conversation, when it becomes part of our cultural landscape. Influencer marketing doesn’t have the power to do that. It all depends on what we decide to focus on: cultural relevance or Instagram likes.” So says Laura Lanteri, creative director and consultant...

BusinessFeatured

Brands increase digital marketing spend, despite fall in revenue

Over two-thirds of businesses have seen a decrease in revenue since the start of the pandemic, according to a survey conducted by the Dublin-based Digital Marketing Institute (DMI). It comes as no surprise as brands and retailers, especially smaller businesses, have decreased their overall marketing spend and are channeling their advertising...

Business |Book review Featured

Three marketing lessons from the co-founder of Nike or how to build a sport empire

Phil Knight is a typical example of a self-made person. A student at the Faculty of Economics and runner, at university he dreamed of creating a business selling sneakers. At 26, Phil Knight began selling athletic shoes from Japan from the back of his car. He retired after 40 years and left behind a sports empire with 5,000 stores and sales of...

Fashion Partner Content |INTERVIEW

Working in Fashion: A day in the life of a director of brand relations

Ambassador Retail is a consulting agency that specializes in training retail staff and turning them into ambassadors for brands. Clients have included brands such as Lee and Zimmerman. In today’s evolving retail landscape, the customer experience can be enhanced by the relationship established with brand ambassadors and personal style curation...

BusinessFeatured

How to promote your fashion brand with the help of Artificial Intelligence

According to research conducted by MIT Technology Review, more than 80 percent of managers believe that artificial intelligence can facilitate company growth. On one hand, it reduces human mistakes which are integral to the business process, whereas on the other, creates an opportunity for companies to recognize, and redirect their product...

Fashion

Fashion careers: Fashion PR and digital marketing with Carmen Castiñeira

With a degree in PR, Advertising and Marketing from Madrid’s Ceu San Pablo University, Carmen Castiñeira has always been inspired by contemporary lifestyle, design and fashion. When Josep Font joined the Delpozo team as creative director and relaunched the brand in 2012, she embarked on her career in fashion there as the Communication...

People |INTERVIEW Featured

Career Focus: Laura Dowling, Chief Marketing Officer of Digital Brands Group

In the latest installment of our Work In Fashion Series, FashionUnited quizzes Laura Dowling, Chief Marketing Officer of US based Digital Brands Group, a globally expanding digital-first luxury lifestyle business, about the ins and outs of her job, career progression and her top tips on how to break into a marketing role. What is your...