Metaverse news and archive

Leading fashion brands earn over 245 million dollars in NFTs sales

Many are the brands that are foraging the Metaverse seeking for new revenue streams. Companies like Nike, Adidas or Tiffany’s have already cracked the code of non-fungible tokens (NFTs) sales, earning more than 245 million dollars collectively. Whilst partnerships with online gaming, investments in property in the Web 3.0., and pushing the...

Fashion |Interview Featured

How Black PR is helping its brand portfolio enter the metaverse

Increasing digitisation has seen many brands and retailers begin to venture into the fairly uncharted realm of the metaverse. With knowledge on this space often lacking, many are turning to platforms and digitally-advanced companies to help lead them into this cryptic market. London-based Black PR is among those that is evolving its services for...

Fashion Featured

Tommy Hilfiger returns to NYFW with a new logo and metaverse focus

With a new logo and eyes on the metaverse, Tommy Hilfiger returned to New York's Fashion Week, presenting a collection that seeks to reinvent his brand. The American designer had not shown a collection on the catwalks of New York in three years, among the heavy-hitters including Ralph Lauren and Calvin Klein who opted out. "We started the brand...

Fashion Featured

Afterpay launches NTF ‘Keys’ for consumers to unlock NYFW

Buy now, pay later payment service Afterpay is continuing its partnership with IMG for New York Fashion Week for a third season by offering consumers NFT ‘keys’ to unlock New York Fashion Week. Afterpay has teamed up with designers Altu by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds to launch limited-edition NFT ‘...

Podcast

Digital Fashion 101, with expert Moin Roberts-Islam

Have you bought digital garments for your avatar yet? Would you like to? You need to listen to this! Moin Roberts-Islam is the Technology Development Manager at the Fashion Innovation Agency, at the London College of Fashion, and he’s here to answer all our questions on how digital fashion works, why it’s exploding, what brands are doing, how...

Retail

Facebook owner Meta Platforms to test sale of virtual goods

Meta Platforms (FB) said on Monday that it will soon start testing tools to sell digital assets and experiences inside its virtual reality platform Horizon Worlds. This move is an important part of the company's plan to create a metaverse. Meta said in a statement, "The tools will be available initially to an hand-picked set of users who are...

Business

Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

Fashion |REPORT Featured

Spring/Summer 2023: “The metaverse gets a counter-reaction through refreshing simplicity”

“For a caterpillar it is necessary to go into a cocoon to become a butterfly. To undergo a metamorphosis. Remarkably, viruses are also needed in that cocoon to make this process possible,” said trend forecaster Christine Boland during her webinar for SS23, which has been appropriately named Meta Morphosis. The fact that the world is going...

Business |ANALYSIS Featured

Ralph Lauren’s approach to brand equity, Gen Z, and the metaverse

Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...

RetailFeatured

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

Business

H&M will not open a store in the metaverse

Although various media reports claim otherwise, H&M will not open a store in the metaverse. A spokesperson for H&M confirms to FashionUnited that there has been a misunderstanding and that it will not open a store on the metaverse platform Ceek City. Earlier this week, the misunderstanding arose because platform Ceek City showed a virtual store...

Fashion

New generation of Asian influencers share the future of the metaverse

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free -- because they are computer generated. Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power...