Millenials news and archive

Millennials whose financial position improved will spend more on trends, mainly apparel

New York – A recent study shows that out of all consumer whose financial position has improved in the last year, Millenials were the most likely generation to increase spending on consumer products. Within the apparel segment, consumers are favouring value brands, those with strong value proposition, such as fast fashion, quality/price,...

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Fashion

Millennials prefer to buy less, buy better, buy authentic

Millennials are spending less but buying more considered. While the 'buy less, buy better' purchasing philosophy has been gaining traction as a counter option to the overflow of fast fashion on the high street, the philosophy is since recently being heartily embraced by American millennials according to KRC research. The study, in partnership...

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Fashion

Global luxury: Western retailers can learn from China's younger shoppers

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will...