Mintel news and archive

Mintel forms strategic partnership with Pathmatics

Market intelligence agency Mintel has announced that it is forming a “strategic partnership” with Santa Monica-based marketing intelligence platform, Pathmatics to offer advanced marketing analytics for digital channels. The partnership it adds will arm Mintel’s expertise in direct mail and email marketing with Pathmatics’ digital expertise to...

Fashion

More shoe lovers opting for comfort

Comfy shoes are fast becoming the norm as more young Americans are choosing footwear that is both stylish and practical. New research from Mintel reveals that 65 percent of buyers are most likely to select athletic shoes while 53 percent opt for casual shoes. By contrast, only 34 percent of customers prefer dress shoes. Younger buyers are...

Retail

China sees growth in online spending

Mintel is forecasting that online spending in China will reach 45.7 percent of total per capita retail spend in 2017, as the country continues to undergo a “fundamental shift” in the way consumers shop. New research reveals that China’s online retail market has reached a “critical mass,” according to Mintel, with business-to-consumer online...