Missguided news and archive

UK fast fashion: Half of top brands’ clothes made entirely from virgin plastic

A study looking into the use of plastics in the UK’s fast fashion industry has found that 49 percent of the clothing from four top brands is made entirely using virgin plastics. Boohoo was the biggest culprit with 67 percent of its fashion made entirely from fabrics derived from petrochemicals such as polyester, acrylic, nylon and polyamide....

Business

Missguided owner Nitin Passi eyes stake sale

Missguided founder and owner Nitin Passi is reportedly looking to sell a stake in the company for the first time to accelerate its global growth. The fast-fashion retailer has appointed Rothschild to find potential investors, with market sources saying the initiative could raise as much as 100 million pounds, The Mail on Sunday reports. Passi,...

RetailFeatured

UK retail aims to hit net zero carbon emissions by 2040

The UK retail industry has set out a target to hit net zero carbon emissions by 2040, with stores and warehouses powered by net zero electricity by 2030. The country’s trade body, the British Retail Consortium (BRC), announced the new target on Tuesday as part of its Climate Action Roadmap which was first announced in July and outlines steps to...

Retail

Klarna adds Missguided U.S. to its growing list of partners

Klarna has teamed with Missguided's U.S.-based ecommerce business to provide the brand's customers with new, flexible payment options. The global payments provider's services have already been available to the fast fashion brand's UK customers. “We’re constantly looking to make the Missguided shopping experience better for our customers in the...

Fashion Featured

Sean Combs launches womenswear collaboration with Missguided

Sean ‘P.Diddy' Combs has unveiled Sean John’s debut womenswear collaboration with UK fast-fashion retailer, Missguided. The 117-piece Sean John x Missguided collection, inspired by the history of the brand and its music heritage, includes everything from velour to nylon to sweat fabrics, explains the online retailer. Launching on September 29,...

BusinessFeatured

UK Retailers collaborate to combat carbon emissions

Twenty retailers, including Marks and Spencer, Amazon, Missguided and Next have signed the British Retail Consortium’s roadmap to tackle the causes of climate change. While many are concerned with the current coronavirus crisis, the British Retail Consortium is stating that climate change remains as “one of the biggest threats to the planet” and...

Business

Missguided advert banned for objectifying women

Fast-fashion retailer Missguided has had an advert pulled after UK advertising regulators found it objectified women. Complaints were made to the Advertising Standards Authority (ASA) concerning a poster on a train station platform featuring a model leaning against a side table wearing sheer tights, high heels and an unbuttoned jacket with...

Fashion

Missguided and Playboy continue partnership with new launch

Fast-fashion brand Missguided announced the continuation of its partnership with the iconic Playboy brand with the launch of its latest collection, Playboy Reloaded. According to an announcement from the British brand, this 76-piece collection will be the largest from the Missguided x Playboy collaboration to date. Inspired by both brands’...

Fashion Featured

Baby Yoda: How retailers are capitalising on the meme sensation

Whether you’ve seen the Disney+ flagship television series The Mandalorian or not, chances are you’ve still seen or heard of its breakout character, Baby Yoda, who has quickly become a meme sensation thanks to social media. The character has risen to the strange and often unexplainable world of internet fame, bringing with it, as often is the...

Fashion

Boohoo and Missguided 'sexual' adverts banned by watchdog

British fast-fashion brands Boohoo and Missguided have both had adverts banned by the country’s advertising watchdog for being “highly sexualised” and “socially irresponsible”. A marketing email from Boohoo contained a photo of a female model wearing a beige jacket with the words “Send nudes. Set the tone with new season hues” written across the...

RetailFeatured

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase frequency online are not correlated. First,...

BusinessFeatured

Missguided plans Middle East expansion with franchises

British fashion brand Missguided is planning to extend its reach in the Middle East with a franchise deal with the Azadea Group. The Azadea Group, which operates more than 50 leading international fashion and accessories concessions across the Middle East and North Africa will be responsible for extending Missguided’s “experiential reach” with a...