Modefabriek news and archive

Modefabriek to launch new online B2B platform in early July

The organizers of the Dutch trade fair Modefabriek have announced the launch of a new online platform featuring a B2B marketplace. Scheduled for early July, it is intended to connect the fashion industry and boost business. Previously, the organizers had already hinted that they were in the process of developing an online platform. Now, it’s...

Fashion Partner Content

Modefabriek survey indicates strong investment on digital showrooming pre Covid-19

A survey amongst 216 exhibiting fashion companies at the ModeFabriek trade show in January 2020 was commissioned by Colect.io to gain insight into the use of digital solutions by the B2B sector and wholesale side of the business. This was weeks before markets went into lockdown and Covid-19 related restrictions were put in place across Europe. “...

Fairs

Modefabriek July edition cancelled due to Covid-19

Dutch trade fair Modefabriek is the latest fashion event to be cancelled due to the coronavirus pandemic. The show’s organisers announced Friday that the upcoming show scheduled to run between 5 and 6 July will no longer go ahead due to the “enormous impact” of Covid-19. They said in a statement: “The decision to cancel the upcoming summer...

Fairs |INTERACTIVE Featured

Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

Fashion Featured

5 questions to future-proof a fashion brand

Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of Metropolitan...

Video

Expert Advice on Branding & Instagram @Modefabriek 2019

Modefabriek is the biannual fashion trade show that gathers the Dutch fashion industry. We have spoken to two experts Kirsten Jassies and Bo Haberland on how to optimise your on branding and Instagram marketing efforts. Instructions: be sure to turn on your audio to listen to the tips delivered fresh from the Modefabriek Expert Advice corner!...

BusinessFeatured

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

Retail |ADVICE Featured

E-commerce is changing: What can fashion do to keep up?

The business of selling fashion online is becoming more complex as social media platforms like Instagram and Facebook introduce independent shopping functions of their own. Fashion brands and retailers must create well-thought-out strategies to incorporate changes in e-commerce from the start or risk losing money, says Coen Frederiks, owner of...

Fashion |IN DEPTH Featured

What fashion companies do wrong when targeting over-50s

The population is aging -- and not just in Western countries. According to the UN’s most recent report on ageing, all countries in the world are expected to see the average age of their populations rise in the coming two decades. In the UK, citizens aged 50 to 59 already form the largest age group, according to the official estimates from 2016....

Fashion Featured

Skirts in menswear? Amsterdam trade fair makes a case in support

Despite numerous efforts to introduce the skirt as a wardrobe staple for men in the Western hemisphere， it has seldom left the catwalks since the 20th century. The summer edition of Amsterdam fashion trade fair Modefabriek provided the garment a stage in one of its curated areas. Could this be a sign that the garment will manage to liberate...

Fashion Featured

Spring Summer 2019 Modefabriek Trade Show Overview

Trendstop brings FashionUnited readers an insider’s guide to the Spring Summer 2019 edition of Amsterdam’s leading trade show, Modefabriek. The Trendstop trade show team give FashionUnited readers an exclusive insight into this season’s Modefabriek event. A creative showcase for top womenswear and menswear labels, key exhibitors included...

Business |REPORT Featured

6 new consumer mentalities changing the retail industry

”There's no such thing as an online retailer or offline retailer anymore. Everyone should become both.” Pernille Kok-Jensen, Trend Director at Dutch qualitative research agency Mare, shared her predictions on the future of retail during the 2018 edition of the Amsterdam-based trade show, Modefabriek. Kicking off the eye-opening talk, the Trend...