'The Devil Wears Prada 2' effect: 18 percent rise in foreign tourism at Milan film locations
Following the release of “The Devil Wears Prada 2”, average daily footfall from foreign tourists in the film's key Milan locations has increased by 18 percent compared to the previous period. This is according to an analysis by the research centre of Confcommercio Milano Lodi Monza Brianza, conducted via the Cities Analytics platform. The...
loading...